1 Global DMARC Software Market Outlook
The global DMARC Software market is projected to exhibit substantial growth in the coming years, with a CAGR of 22.88% from 2024 to 2033, reaching a total market size of $470.52 million USD in 2024. DMARC software is a kind of software that it can assess your company’s current security measures in relation to standards such as DMARC protocol and helps the management of company and IT teams understand the importance of DMARC enforcement. Meanwhile it also adopts other security measures to protect company and their clients from cyber threat.
Figure Global DMARC Software Market Size and Growth Rate (2024-2033)
2 DMARC Software Market Growth Drivers and Constraints
The DMARC Software market is significantly influenced by the frequent occurrence of email deception, with 95% of hacker attacks and data breaches involving email, making DMARC and other email authentication methods essential for preventing email spoofing. DMARC (Domain-based Message Authentication, Reporting, and Conformance) is crucial for enterprises as it provides reputation protection, enhances email program visibility, and strengthens security by establishing a consistent policy for dealing with unauthenticated messages. However, the market faces challenges such as misunderstandings about DMARC, including the misconception that it is a quick fix for email deliverability and the immediate enforcement of a reject policy, which can lead to the loss of legitimate emails. Additionally, DMARC does not protect inbound email streams and has performance demands on sending and receiving servers, complex authentication algorithms, and limitations when the ‘From’ field is empty, which are significant hurdles for the widespread adoption and effectiveness of DMARC technology.
3 DMARC Software Market Innovations and M&A Activities
In the domain of DMARC Software market, significant mergers and acquisitions have taken place that have shaped the competitive landscape. Notably, Thoma Bravo, a prominent software investment firm, completed the acquisition of Proofpoint, a leading cybersecurity and compliance company, for approximately $12.3 billion in cash. This deal, announced on April 26, 2021, and closed on August 31, 2021, resulted in Proofpoint ceasing its trade on the Nasdaq stock exchange. Additionally, Mimecast Limited, a renowned email and data security company, announced the acquisition of DMARC Analyzer, a SaaS-based solution provider offering DMARC setup, management, and analysis services. This acquisition bolsters Mimecast’s capabilities, enabling customers to address email perimeter threats and enhance their cyber resilience with better visibility into fraudulent attacks. Valimail, experiencing remarkable growth, tripled its customer base in 2020 and became the top global DMARC provider, managing DMARC for more organizations than any other service provider. Lastly, HelpSystems expanded its data security portfolio by acquiring Agari, a leader in enterprise solutions against advanced email threats, marking a strategic move to strengthen its suite of data security solutions in response to the evolving security environment and increasing cybercrime.
4 Global DMARC Software Market Analysis by Type
In 2024, the global DMARC Software market size is projected to reach USD 470.52 million, showcasing a significant expansion from previous years. This figure is a testament to the growing adoption of DMARC Software solutions across various sectors. The market share distribution for 2024 indicates a shift towards cloud-based solutions, with Cloud Based DMARC Software capturing a substantial 70.57% of the total market, while Web Based DMARC Software accounts for the remaining 29.43%. This trend underscores the increasing preference for cloud-based solutions in the DMARC Software market, reflecting the industry’s move towards more flexible and scalable cloud technologies.
Table Global DMARC Software Market Size and Share by Type in 2024
Type | Market Size in 2024 (M USD) | Market Share in 2024 (%) |
|---|---|---|
Cloud Based | 332.02 | 70.57% |
Web Based | 138.49 | 29.43% |
5 Global DMARC Software Market Analysis by Application
In 2024, the global DMARC Software market size for applications is anticipated to reach USD 470.52 million, indicating a substantial growth in the utilization of DMARC Software solutions across different sectors. The market share distribution for the year 2024 is characterized by a dominance of Large Enterprises, which are projected to account for 67.78% of the total market, while SMEs are expected to hold a 32.22% share. This breakdown highlights the widespread adoption of DMARC Software in larger enterprises, likely due to their greater resources and need for robust email security and authentication measures, compared to SMEs which also show a significant uptake, reflecting an industry-wide trend towards enhanced email security and anti-phishing measures.
Table Global DMARC Software Market Size and Share by Application in 2024
Application | Market Size in 2024 (M USD) | Market Share in 2024 (%) |
|---|---|---|
Large Enterprises | 318.92 | 67.78% |
SMEs | 151.60 | 32.22% |
6 Global DMARC Software Market Analysis by Region
In 2024, the DMARC Software market size and market share across various regions are as follows:
North America is projected to have the largest market share, with an estimated market size of $284.48 million, accounting for approximately 60.46% of the global market share, largely due to the region’s advanced technology adoption and strong demand for email security solutions. The market size in North America is projected to be substantial, reflecting its continued dominance in the global DMARC Software market.
Europe follows with a market size of $96.64 million, holding about 20.54% of the global market share, with a notable market share attributed to the region’s growing focus on cybersecurity and the implementation of stringent data protection regulations. The market size in Europe is also expected to be significant, indicating a strong presence in the DMARC Software market.
Asia-Pacific is expected to have a market size of $68.42 million, capturing around 14.54% of the global market share. Due to the rapid digital transformation and the rising need for secure email communication in the region, particularly in countries like China, Japan, and India.
Latin America is projected to have a smaller market size of $16.04 million, with a share of about 3.41% of the global market. Middle East & Africa has the smallest market size among the regions, estimated at $4.94 million, representing around 1.05% of the global market share. But they are expected to grow at a steady pace, driven by increasing awareness about email security and the need to protect against cyber threats.
Figure Global DMARC Software Market Share by Region in 2024
7 Top 3 Companies of Global DMARC Software Market
7.1 Barracuda Sentinel
Company Introduction and Business Overview:
Barracuda Sentinel combines artificial intelligence, deep integration with Microsoft Office 365, and brand protection into a comprehensive cloud-based solution that guards against business email compromise, account takeover, spear phishing and other cyber fraud.
Products Offered:
Barracuda Sentinel is a comprehensive cloud-based solution that integrates artificial intelligence, deep integration with Microsoft Office 365, and brand protection to safeguard against business email compromise, account takeover, spear phishing, and other cyber fraud threats. It leverages AI to learn and detect personalized fraud in real-time based on a company’s unique communication patterns, and is the only solution with API-based architecture that can prevent threats originating from within an organization, which traditional gateways might miss. Barracuda Sentinel offers a brand protection feature utilizing DMARC reporting and enforcement, and it is designed to work alongside any email security solution, including Barracuda Essentials and O365 built-in security. The platform provides a fast, cloud-based setup without the need to re-route email traffic, making it a versatile choice for enhancing email security.
Sales Revenue in 2022:
In 2022, Barracuda Sentinel achieved significant revenue in the DMARC Software business, reaching 48.03 million USD. This substantial figure reflects the company’s strong market presence and the effectiveness of its comprehensive cloud-based solution that integrates artificial intelligence, deep integration with Microsoft Office 365, and brand protection to counter business email compromise, account takeover, spear phishing, and other cyber fraud threats. Barracuda Sentinel’s revenue growth underscores its position as a major player in the DMARC Software market, offering advanced security measures to protect businesses from email-based threats.
7.2 Proofpoint
Company Introduction and Business Overview:
Proofpoint, Inc. is an American enterprise security company based in Sunnyvale, California that provides software as a service and products for email security, data loss prevention, electronic discovery, and email archiving. In 2021, Proofpoint was acquired by private equity firm Thoma Bravo for $12.3 billion.
Products Offered:
Proofpoint offers a suite of email security tools that are pivotal in safeguarding email traffic against fraud and phishing attacks. Their DMARC Check is a critical component of this suite, providing free Proofpoint DMARC check, generator, and testing tools to enhance protection. The company’s services are geared towards large enterprises and can be deployed as a cloud service or on-premises. Proofpoint’s products are designed to ensure reliable email content management and compliance, offering inbound and outbound spam and virus protection, along with adherence to GLBA, HIPAA, and PCI regulations. The platform features a graphical interface to assist corporations in defining policies, controlling spam, bulk “graymail,” and other undesired email messages, thereby protecting users against impostor emails and phishing attempts.
Sales Revenue in 2022:
For the year 2022, Proofpoint recorded an impressive revenue of $37.91 million in the DMARC Software industry. This figure underscores the company’s prominence in the market and its success in delivering sophisticated email security solutions. The revenue achievement for 2022 demonstrates Proofpoint’s commitment to safeguarding businesses against email-borne threats and positions them as a dominant force within the DMARC Software market landscape.
7.3 Validity Inc.
Company Introduction and Business Overview:
Validity’s flagship products –DemandTools, BriteVerify, Trust Assessments, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Products Offered:
Validity Inc.’s Everest platform is an email deliverability solution that offers essential insights and guidance to help users reach more people, increase engagement, and safeguard their email programs. Everest is designed to integrate with major email service providers (ESPs) and features a universal data ingestion service, enabling users to manage their email deliverability from a single platform, thereby streamlining the process of ensuring emails reach their intended recipients effectively and securely.
Sales Revenue in 2022:
Validity Inc. garnered a noteworthy revenue of $21.17 million from its DMARC Software operations in 2022, indicating a substantial contribution to the company’s overall financial success. This figure highlights the company’s expanding market footprint and its ability to capitalize on the growing demand for DMARC solutions in the email security domain.
