Natural Color Cosmetics Market Size, Growth Trends & Insights Analysis Report by Type (Beet Extract, Red Cabbage Extract, Beta Carotene Extract and Others), by Application (Beet Extract, Red Cabbage Extract, Beta Carotene Extract, and Others), by Region (North America, Europe, Others), and Competitive Landscape Forecasts, 2024 – 2033

10 min read

Updated on 12/17/2024

1 Global Natural Color Cosmetics Market Size (Revenue) and CAGR (2024-2033)

The global natural color cosmetics market has been on an upward trajectory, with a total revenue of 1612.39 M USD in 2024. The Compound Annual Growth Rate (CAGR), a key financial metric that indicates the rate of return of an investment over a certain period, is estimated to be 8.43% from 2024 to 2033. The natural cosmetics market is showing a growth trend, mainly due to various factors.

The key driving force is the increasing awareness of consumers’ health and environmental protection. They are worried about the potential harm of traditional makeup chemical ingredients to the skin and the environment. Therefore, they tend to use harmless ingredients such as plants and minerals in natural makeup, and pursue natural beauty and personalized makeup at the same time. Adhere to the concept of environmental protection.

The product’s own advantages cannot be ignored. Natural raw materials are rich in skin care ingredients, and technological advancements have significantly improved its quality and performance, with excellent color performance and usability.

Figure Global Natural Color Cosmetics Market Size (M USD) Outlook (2024-2033)

2 Natural Color Cosmetics Industry Opportunities

Table Industry Trends

Item	Descriptions
Solve sustainable development and environmental protection issues	The cosmetics industry produces and uses at least hundreds of millions of pieces of packaging every year. Packaging is mostly a one-time consumer product with a short life cycle and large waste emissions. Huge amounts of packaging consume a lot of natural resources, damage oceans, harm wildlife and produce harmful microplastics. Brands need to continue to push the boundaries of packaging design to create more sustainable options. One of the innovations is the use of recycled materials. By repurposing materials such as plastic bottles, glass and paper, brands can reduce the need for virgin materials and minimize waste. In addition, measures such as rejecting excessive packaging can also effectively reduce waste. Brands need to strengthen technological innovation, design packaging based on the principles of material conservation, environmental friendliness, and economic applicability, reduce the number of product packaging layers, materials, costs, packaging volume, weight, and ink printing to achieve green packaging. With the deterioration of the environment and the emergence of environmental problems in the cosmetics industry, society and consumers are increasingly paying attention to the environmental, social and economic impacts of the manufacturing and use of their products. Using various methods and approaches to mitigate environmental damage, implementation and sustainable development will be opportunities for industry development.
The rapid development of the retail industry	As the terminal link of commodity circulation, the retail industry is the leading industry and basic industry of the national economy. It is the focus of consumption-driven economic growth and the reservoir for promoting industrial upgrading. In recent years, China’s retail market has continued to expand, and online retail has shown rapid growth. With the development of the industry market and changes in consumer demand, more and more retail companies are relying on “digital intelligence” to make efforts. According to data from the Ministry of Commerce, from January to November 2023, China’s online retail sales reached 13.96 trillion yuan, a year-on-year increase of 11.0%. Among them, online retail sales of physical goods reached 11.77 trillion yuan, an increase of 8.3%, accounting for 27.5% of the total retail sales of consumer goods. Food, clothing, and household goods increased by 12.0%, 9.2%, and 7.5% year-on-year respectively. In November 2023, express delivery business volume exceeded 13 billion pieces, a year-on-year increase of approximately 32%. According to the CNBC/NRF Retail Monitor report released by the National Retail Federation, seasonally adjusted total retail sales (excluding automobiles and gasoline) increased by 1.06% month-on-month in February, and unadjusted year-on-year growth was 6.3%. The rapid development of the retail industry has brought new impetus to the sales terminals of the natural color cosmetics industry. As more and more retailers join in, the natural color cosmetics industry will develop better.

In 2024, the global natural color cosmetics market is segmented into various types, each with distinct characteristics and market shares. Beet Extract is expected to account for a market share of 8.47%, with sales forecasted to reach 12,237 K Units. Red Cabbage Extract, with a share of 2.05%, is projected to have sales of 2,966 K Units. Beta Carotene Extract, holding a significant share of 19.21%, is anticipated to sell 27,760 K Units.

The ‘Others’ category, which includes other types of natural extracts, dominates the market with a share of 70.27%, forecasting sales of 101,557 K Units. These figures underscore the diversity of the natural color cosmetics market and the prevalence of the ‘Others’ segment, which encompasses a wide range of natural ingredients used in cosmetic formulations.

The future of the global natural color cosmetics market looks promising, with significant growth potential driven by consumer preference for natural and safe products. However, the market must navigate the challenges of product stability and the high barriers to entry to sustain its growth trajectory.

	2024
Beet Extract	8.47%
Red Cabbage Extract	2.05%
Beta Carotene Extract	19.21%
Others	70.27%
Total	100.00%

The global natural makeup market in 2024 reflects a diverse distribution across multiple applications such as supermarkets, specialty stores, and online stores.

Supermarkets account for a sizeable market share with consumption of 47,089 K units, accounting for 32.58% of the market in 2024, owing to the growing popularity of online shopping.

Specialty stores are also expected to account for a sizeable market share with consumption of 18,669 K units, although this represents a slight decline in the total market share to 12.92%.

The online store segment experienced the most significant growth with consumption of 53,342 K units and a market share of 36.91%, highlighting the impact of e-commerce on the cosmetics industry. Finally, other applications, including direct consumption and other retail channels, account for 25,421 K units and a market share of 17.59%.

These applications meet the diverse needs of consumers, from the convenience of online shopping to the personalized experience of specialty stores. The shift to online stores is particularly noteworthy, indicating a significant change in consumer behavior and the growing influence of digital platforms in the cosmetics market.

	2024
Supermarkets	32.58%
Specialty Stores	12.92%
Online Stores	36.91%
Others	17.59%
Total	100.00%

5 Global Natural Color Cosmetics Market Analysis by Region

The global natural cosmetics market is expected to show different growth in different regions by 2024, influenced by local consumer preferences, economic conditions, and regulatory environment.

North America is expected to continue to maintain its position as the largest market for natural cosmetics with a market value of 633.94 M USD. This is driven by strong demand for natural and organic products among health-conscious consumers. The market is characterized by high consumer awareness of cosmetic ingredients, resulting in a preference for products that are free of harmful chemicals. Moreover, the presence of key players such as L’Oreal and Juice Beauty enhances the market’s growth potential.

Europe follows closely with a market value of 405.22 M USD. Countries such as Germany, the UK, and France are significant contributors to the market. The European market has strict regulations on cosmetic ingredients, which has encouraged the development and consumption of natural products. Growing concern among consumers in the region for sustainability and ethical sourcing is further driving the demand for natural cosmetics.

The Chinese market is expected to expand rapidly due to rising disposable income, a growing middle class, and increasing preference for natural and organic beauty products as consumers are becoming more aware of the benefits of natural ingredients and seek safer alternatives to conventional cosmetics.

In summary, the global natural cosmetics market in 2024 will be characterized by strong growth in North America and Europe, with China becoming the main growth driver. Each region faces unique opportunities and challenges, influenced by local consumer behavior and market dynamics. Understanding these regional trends is critical for companies looking to expand their presence in the natural cosmetics industry.

Table Global Natural Color Cosmetics Revenue (M USD) by Region in 2024

	2024
North America	633.94
Europe	405.22
China	141.32

L’Oréal is a French multinational cosmetics company headquartered in Clichy, France. Established in 1909, L’Oréal has grown to become the world’s largest cosmetics and beauty company, with a broad product range covering hair color, hair care, skincare, makeup, and more. The company operates worldwide and is known for its commitment to innovation and sustainability. L’Oréal’s global presence is underpinned by its five major beauty categories and a portfolio of over 36 brands. The company’s strategy focuses on research and innovation, with a significant investment in digital transformation and sustainability initiatives.

L’Oréal has also been active in acquisitions, expanding its reach in the professional hair and skincare markets. L’Oréal offers a wide array of natural color cosmetics, including the BOTANEA line, which is 100% specialty plant color made from cinnamon, henna, and indigo. Their products are designed to provide natural-looking results and excellent color reflection while ensuring durability. In 2023, L’Oréal reported sales of 4,299 K Units and revenue of 124.64 M USD, with a gross margin of 53.70%. By 2024, the company’s sales increased to 4,725 K Units, generating revenue of 136.38 M USD and maintaining a gross margin of 53.13%.

NUXE is a French skincare and cosmetics brand founded in 1990, known for its phyto-cosmetique approach, which combines plant extracts with modern skincare technology. The company is headquartered in Paris, France, and has a strong presence in Europe and the United States. NUXE specializes in natural and organic beauty products, offering a range of moisturizers, masks, scrubs, and oils. The company’s focus on botanical ingredients and sustainable packaging has resonated with consumers seeking eco-friendly and ethical beauty products.

NUXE’s flagship product, Shimmering Dry Oil Huile Prodigieuse®, is a 100% botanical oil that provides hydration, a satin finish, and an iridescent glow. The product is formulated with gold mineral-origin pearly particles and is vegan, with 98% of ingredients of natural origin. NUXE’s sales in 2023 were 1,135 K Units, with revenue at 25.69 M USD and a gross margin of 51.92%. In 2024, the company’s sales reached 1,230 K Units, revenue increased to 27.82 M USD, and the gross margin slightly decreased to 52.05%.

Juice Beauty, established in 2005 and headquartered in the USA, is a pioneer in the beauty industry known for its clinically validated skincare and plant-pigmented makeup with skincare benefits. The company is committed to using authentically organic ingredients in its products. Juice Beauty’s mission is to radically transform the chemistry of makeup with vibrant plant-derived Phyto-Pigments instead of artificial dyes.

The company’s products are infused into a base of certified organic botanicals, positioning them as a healthier alternative to traditional makeup. Among Juice Beauty’s offerings is the PHYTO-PIGMENTS LAST LOOKS CREAM BLUSH, which provides a natural flush and is formulated with plant-derived hyaluronic acid and age-defying serum technology. In 2023, Juice Beauty recorded sales of 1,286 K Units and revenue of 22.41 M USD, with a gross margin of 45.79%. By 2024, sales increased to 1,348 K Units, revenue reached 23.83 M USD, and the gross margin slightly decreased to 45.48%.

These top three companies in the global natural color cosmetics market have demonstrated consistent growth and profitability over the last two years, reflecting their strong market positions and the increasing demand for natural and organic beauty products. Their focus on innovation, sustainability, and product quality has resonated with consumers, contributing to their financial success.