1 Global Data Broker Service Market Size (Revenue) and CAGR (2024-2033)
Global Data Broker Service market generated revenue of USD 294615 Million in 2024 with a CAGR of 8.66% during 2024 to 2033.
The Data Broker Service market has experienced significant growth in recent years, driven by the increasing importance of data in modern business operations. Data brokers collect, aggregate, and sell consumer data to various industries for targeted marketing, risk assessment, and business intelligence. In 2024, the market reached a total value of $294,615 million USD, reflecting its continued expansion.
Figure Global Data Broker Service Market Size (M USD) Outlook (2024-2033)
2 Data Broker Service Industry Trends
Big data has penetrated into every industry and business functional area and become an important factor of production. The future era is not the IT era, but the DT era. The value of big data is becoming more and more significant, and its role in various fields is becoming more and more important. The competition among enterprises in the future is no longer other competition, but the competition of data.
A Data Broker is a business that aggregates information from a variety of sources; processes it to enrich, cleanse or analyze it; and licenses it to other organizations.
Data Broker Service mainly arranges various data points according to users’ online activities, and then sells them to different buyers. These buyers can range from potential employers to marketers and advertisers.
Data Broker Service can help improve business by collecting data. Based on the data provided by Data Broker Service, through the means of big data analysis, downstream enterprises can find the most suitable and satisfying product features, so as to guide product design and development. After the business goes online, they can continuously track and analyze users’ online ordering and usage problems, provide data support for optimizing business strategies, and improve business quality and customer experience. Finally, it can achieve refined network marketing, improve customer satisfaction and sales efficiency.
With the further development of the global digital economy, the intensity of the commercial competition market is increasing, and the data broker service will usher in a broader market. The application of Internet big data is increasingly recognized by people, and more and more industries (including medical care, retailers, manufacturing and other traditional industries) have begun to actively tap the commercial value brought by data.
3 Global Data Broker Service Market by Type in 2024
The Data Broker Service market is segmented into three primary product types: Subscription, Pay per Use Paid, and Hybrid Paid.
Subscription Data Broker Services
Subscription-based Data Broker Services involve clients paying a recurring fee for continuous access to data and analytics. This model is popular among businesses that require ongoing data support for their operations. In 2024, the Subscription segment had a market size of $147,700 million USD, accounting for approximately 50.1% of the total market share. This segment is characterized by its stability and predictability, making it a preferred choice for long-term data needs.
Pay per Use Paid Data Broker Services
Pay per Use Paid services allow clients to pay only for the data they consume, making it a flexible option for businesses with variable data needs. In 2024, this segment had a market size of $108,355 million USD, holding a 36.8% market share. The Pay per Use model is particularly attractive for companies that do not require continuous data access but need specific datasets for particular projects or campaigns.
Hybrid Paid Data Broker Services
Hybrid Paid services combine elements of both subscription and pay-per-use models, offering clients the flexibility to choose between different billing options based on their specific needs. In 2024, the Hybrid Paid segment had a market size of $38,560 million USD, representing a 13.1% market share. This model is gaining popularity due to its adaptability, allowing clients to optimize costs based on their usage patterns.
Among the three product types, the Subscription model had the largest market share in 2024, accounting for over half of the total market. This dominance is attributed to its stability and suitability for businesses that require continuous data support. On the other hand, the Pay per Use Paid segment had the fastest growth rate, driven by the increasing demand for flexible data solutions. The growth rate of this segment is expected to outpace the others due to its adaptability and cost-effectiveness for businesses with variable data needs.
Table Global Data Broker Service Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share (%) |
|---|---|---|
Subscription | 147,700 | 50.1 |
Pay per Use Paid | 108,355 | 36.8 |
Hybrid Paid | 38,560 | 13.1 |
Total | 294,615 | 100.0 |
4 Global Data Broker Service Market by Application in 2024
The Data Broker Service market is applied across various industries, each leveraging data analytics to enhance their operations and gain competitive advantages. The major applications include BFSI, Retail and FMCG, Manufacturing, Media, Government Sector, and Others.
BFSI (Banking, Financial Services, and Insurance)
The BFSI sector is a significant user of Data Broker Services, relying on data analytics for risk assessment, fraud detection, and customer profiling. In 2024, the BFSI application had a market size of $133,489 million USD, accounting for 45.3% of the total market share. This sector’s heavy reliance on data-driven insights makes it the largest consumer of Data Broker Services.
Retail and FMCG (Fast-Moving Consumer Goods)
Retail and FMCG companies use Data Broker Services to optimize marketing strategies, understand consumer behavior, and improve supply chain management. In 2024, this application had a market size of $68,019 million USD, holding a 23.1% market share. The growth in e-commerce and the need for personalized marketing have driven the demand for data analytics in this sector.
Manufacturing
Manufacturers leverage Data Broker Services to enhance production efficiency, quality control, and supply chain optimization. In 2024, the Manufacturing application had a market size of $20,375 million USD, representing a 6.9% market share. The adoption of Industry 4.0 technologies and the need for predictive maintenance have fueled the demand for data analytics in manufacturing.
Media
The Media industry uses Data Broker Services to understand audience preferences, optimize content delivery, and enhance advertising effectiveness. In 2024, the Media application had a market size of $26,183 million USD, accounting for 8.9% of the total market share. The shift towards digital media and personalized content has driven the demand for data analytics in this sector.
Government Sector
Government agencies use Data Broker Services for policy-making, public service optimization, and security applications. In 2024, the Government Sector application had a market size of $19,180 million USD, holding a 6.5% market share. The increasing need for data-driven governance and public service delivery has driven the adoption of data analytics in this sector.
Other Applications
Other applications, including healthcare, telecommunications, and technology, also leverage Data Broker Services for various purposes. In 2024, these applications had a combined market size of $27,369 million USD, representing 9.3% of the total market share. The diverse needs of these sectors have driven the demand for specialized data analytics solutions.
Among the various applications, the BFSI sector had the largest market share in 2024, accounting for nearly half of the total market. This dominance is attributed to the sector’s heavy reliance on data-driven insights for risk management and customer profiling. On the other hand, the Retail and FMCG sector had the fastest growth rate, driven by the increasing adoption of e-commerce and the need for personalized marketing strategies. The growth rate of this sector is expected to outpace others due to the continuous expansion of digital retail platforms and the need for data-driven marketing.
Table Global Data Broker Service Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share (%) |
|---|---|---|
BFSI | 133,489 | 45.3 |
Retail and FMCG | 68,019 | 23.1 |
Manufacturing | 20,375 | 6.9 |
Media | 26,183 | 8.9 |
Government Sector | 19,180 | 6.5 |
Others | 27,369 | 9.3 |
Total | 294,615 | 100.0 |
5 Global Data Broker Service Market by Region in 2024
The Data Broker Service market has experienced significant growth across various regions, driven by the increasing importance of data analytics in business operations. In 2024, the market reached a total value of $294,615 million USD, with different regions contributing to this growth based on their unique economic dynamics and industry demands.
North America
North America remained the largest regional market for Data Broker Services in 2024, with a revenue of $143433 million USD. The region’s dominance is attributed to its strong technological infrastructure, high adoption of advanced analytics tools, and the presence of major data broker companies. The United States, in particular, has been a key driver, with its robust financial, retail, and technology sectors fueling the demand for data-driven insights. Additionally, the region’s focus on innovation and compliance with data privacy regulations, such as the CCPA in California, has further solidified its position as a leader in the Data Broker Service market.
Europe
Europe was the second-largest market in 2024, with a revenue of $74548 million USD. The region’s growth is driven by its advanced digital economy, strong regulatory frameworks (such as GDPR), and the increasing adoption of data analytics in sectors like BFSI, retail, and media. European countries, particularly the UK, Germany, and France, have been at the forefront of leveraging data broker services to enhance business strategies and customer experiences. The region’s emphasis on data privacy and security has also led to the development of sophisticated data management solutions, further boosting the market’s growth.
China
China emerged as the fastest-growing market in 2024, with a revenue of $29076 million USD. The region’s growth is primarily driven by the rapid digital transformation, which have seen significant advancements in technology and data analytics. The increasing adoption of e-commerce, mobile payments, and digital marketing has fueled the demand for data broker services. Additionally, the region’s large consumer base and growing middle class have created vast opportunities for businesses to leverage data-driven insights to enhance their products and services. China is expected to continue its strong growth trajectory, driven by ongoing technological advancements and the increasing importance of data in business operations.
In 2024, the Data Broker Service market exhibited robust growth across various regions, with North America emerging as the largest market by revenue and China as the fastest-growing. The dominance of North America is attributed to its strong technological infrastructure and the presence of major data broker companies, while the rapid growth of China is driven by its digital transformation and large consumer base. Europe, with its advanced digital economy and strong regulatory frameworks, remains a significant player in the market. As data continues to play a crucial role in business operations, the Data Broker Service market is expected to expand further, driven by technological advancements and increasing demand for data-driven insights.
Table Global Data Broker Service Market Size, Region Wise in 2024
Region | Market Size (M USD) |
|---|---|
North America | 143433 |
Europe | 74548 |
China | 29076 |
Japan | 17208 |
Middle East & Africa | 3293 |
India | 4347 |
South America | 6504 |
South Korea | 6700 |
Southeast Asia | 4756 |
Total | 294,615 |
6 Global Data Broker Service Market Top 3 Players
Company Introduction and Business Overview: Experian is a leading global information services company headquartered in Dublin, Ireland. Established in 1996, Experian operates in 37 countries and employs approximately 17,000 people. The company specializes in providing data and analytics services to help businesses make informed decisions. Experian’s solutions cover a wide range of industries, including BFSI, retail, and telecommunications.
Products Offered: Experian offers a comprehensive suite of data broker services, including credit reporting, fraud prevention, and marketing analytics. Its flagship products include Experian Credit Bureau, which provides detailed consumer credit reports, and Experian Marketing Services, which offers data-driven marketing solutions to help businesses target their customers more effectively. Experian also provides identity verification and fraud prevention services, leveraging advanced data analytics and machine learning technologies.
Revenue in 2021: Experian reported a revenue of $3223 million USD, maintaining its position as a dominant player in the Data Broker Service market. The company’s growth is driven by its continuous innovation and expansion into new markets, as well as its strong focus on data privacy and security.
Company Introduction and Business Overview: RELX is a global provider of information-based analytics and decision tools for professional and business customers. Established in 1993 and headquartered in the United Kingdom, RELX operates in over 40 countries and employs approximately 30,000 people. The company serves customers across various sectors, including risk management, scientific research, legal services, and exhibitions.
Products Offered: RELX offers a diverse range of data broker services, including risk assessment tools, scientific and technical data, legal information, and exhibition management solutions. Its flagship products include Risk Management Solutions, which provide advanced analytics for evaluating and predicting risk, and Scientific, Technical & Medical (STM) data services, which support research and development in the scientific community. RELX also offers legal information and analytics through its LexisNexis platform, helping legal professionals make informed decisions.
Revenue in 2021: RELX reported a revenue of $2778 million USD. The company’s growth is driven by its strong presence in multiple sectors and its commitment to providing high-quality data and analytics solutions. RELX’s continuous investment in research and development has enabled it to stay at the forefront of the Data Broker Service market.
Company Introduction and Business Overview: Equifax is a multinational consumer credit reporting agency headquartered in Atlanta, Georgia. Established in 1899, Equifax is one of the largest consumer credit reporting agencies in the world. The company collects and aggregates information on over 800 million individual consumers and more than 88 million businesses globally. Equifax provides data and analytics services to businesses across various industries, helping them make informed decisions.
Products Offered: Equifax offers a wide range of data broker services, including credit and risk management solutions, consumer data analytics, and fraud prevention services. Its flagship products include Equifax Credit Reporting, which provides detailed consumer credit reports, and Equifax Data Solutions, which offers advanced data analytics and consumer insights. Equifax also provides identity verification and fraud prevention services, leveraging its extensive database and advanced analytics capabilities.
Revenue in 2021: Equifax reported a revenue of $2954 million USD. The company’s growth is driven by its strong focus on data quality and innovation, as well as its continuous expansion into new markets. Equifax’s commitment to data privacy and security has further solidified its position as a trusted provider of data broker services.
Table Global Data Broker Service Revenue Share of Top3 Players in 2021
Company | 2021 |
Experian | 1.42% |
RELX | 1.22% |
Equifax | 1.30% |