1 Global Automotive Maps Market Insight Analysis
The global automotive maps market is valued at USD 4,780.25 million in 2024, with a CAGR of 18.70% from 2024 to 2033.
Automotive maps, also known as navigation maps or digital maps, are specialized maps designed for use in vehicles, particularly for navigation and location-based services. These maps provide detailed and accurate geographical information to assist drivers in reaching their destinations efficiently and safely. Automotive maps can be displayed on in-car navigation systems, GPS devices, or integrated into mobile applications.
Figure Global Automotive Maps Market Size (M USD) and CAGR (2024-2033)
2 Automotive Maps Market Growth Drivers and Restraints
Development of the automotive industry: The global automotive industry continues to expand, and new car production and sales have grown steadily. Taking China as an example, in recent years, the production and sales of automobiles have been huge and on an upward trend, which has directly driven the growth of demand for automotive maps in the new car supporting and after-sales markets. In addition, the rise of new energy vehicles and smart cars has increased the demand for high-precision maps.
For example, the development of autonomous driving technology, HD maps have become the key, and its accurate data such as roads and traffic signs provide guarantees for the safe driving of autonomous vehicles, which has effectively promoted the development of the automotive map market.
Technological innovation: Technological progress has brought many innovations to automotive maps. On the one hand, data collection technology has been continuously upgraded. With the help of satellite remote sensing, drone mapping, vehicle-mounted sensors and other means, more accurate and detailed geographic data can be obtained to improve map quality. On the other hand, map drawing and updating technology has been significantly improved. The application of cloud computing and artificial intelligence technology has realized real-time updates of maps to meet users’ needs for map timeliness. For example, real-time traffic information allows users to plan the best route in a timely manner, enhancing user experience.
Application scenario expansion: The application field of automotive maps continues to expand. In the field of logistics and distribution, optimizing route planning can reduce costs and improve efficiency; in shared travel platforms, accurate navigation can improve service quality. In addition, with the development of the Internet of Vehicles, car maps are deeply integrated with other in-vehicle systems, providing users with diversified services such as intelligent voice navigation and surrounding information recommendations, stimulating market demand.
Macro-environmental impact: Sudden events have a huge impact on the market. During the COVID-19 pandemic, the global automotive industry suffered a heavy blow, production and sales fell sharply, and car map suppliers and car companies were hindered from cooperating, resulting in fewer orders. The conflict between Russia and Ukraine has disrupted the global automotive industry supply chain, reduced automobile production, and disrupted map data collection and updates, affecting market development.
Fierce market competition: Competition in the automotive map market is fierce, with many companies competing. International giants such as HERE, TomTom, and Alphabet occupy a large market share with their brand and technological advantages, and new entrants face high market entry barriers. Fierce competition has led to frequent price wars, compressed corporate profit margins, and difficult survival for some small and medium-sized enterprises, limiting the overall development speed of the market.
Data security and privacy issues: Car maps involve a large amount of sensitive data such as user locations, and data security and privacy protection are crucial. If data is leaked, it will damage user rights and interests and trigger a crisis of trust. Countries around the world are increasingly stringent on data security regulation. Companies need to invest a lot of money to establish security protection systems, which increases operating costs while also restricting the way data is collected and used, hindering market development to a certain extent.
3 Technological Innovations in the Automotive Maps Market
High-precision map technology breakthrough: HD map technology has become the focus of the industry, and its high-precision geographic data can meet the stringent requirements of autonomous vehicles for environmental perception. For example, NVIDIA’s DRIVE Map integrates multiple sensor data to build high-precision maps with a positioning accuracy of less than 5 cm, providing strong support for autonomous driving. At the same time, many companies have actively invested in research and development to promote the continuous improvement of HD maps in terms of coverage, data accuracy and update speed to meet the development needs of autonomous driving technology.
Deepening of artificial intelligence and big data applications: Artificial intelligence and big data technologies are widely used in the field of automotive maps. Through the analysis of massive geographic data, traffic data and user behavior data, map companies can achieve functions such as intelligent path planning and real-time traffic prediction. For example, Google Maps uses big data to analyze user travel habits and real-time traffic conditions to provide users with accurate navigation route recommendations, effectively improving user experience. In addition, artificial intelligence is also used for the automatic collection and processing of map data to improve data collection efficiency and accuracy.
Integration and development of emerging technologies: Emerging technologies such as Internet of Vehicles, 5G, and blockchain are accelerating integration with automotive maps. The Internet of Vehicles enables car maps to exchange information with other vehicle systems in real time, realizing smarter driving assistance functions; the high-speed, low-latency characteristics of 5G technology ensure the rapid transmission of map data and support the application of real-time high-definition maps; blockchain technology provides solutions for the secure storage and sharing of map data, ensuring the authenticity and non-tamperability of the data.
4 Global Automotive Maps Market Size by Type
HD Maps, or High-Definition Maps, are designed to provide highly detailed and precise geographical information. These maps are essential for autonomous vehicles and advanced driver-assistance systems (ADAS) due to their accuracy and real-time updates. In 2024, HD Maps are expected to generate a revenue of $3,887.29 million USD, accounting for approximately 81.32% of the total market revenue. This significant share is driven by the increasing demand for autonomous driving technologies and the need for precise mapping data to support these systems.
Ordinary Maps offer standard navigation data suitable for human drivers using GPS devices or in-car navigation systems. These maps provide basic navigation services and are widely used in conventional vehicles. In 2024, the revenue from Ordinary Maps is projected to be $718.26 million USD, representing about 15.03% of the total market revenue. The demand for Ordinary Maps remains steady as they continue to serve the needs of traditional navigation systems and drivers who prefer manual navigation.
Table Global Automotive Maps Market Size by Type in 2024
Type | Market Size (M USD) 2024 |
|---|---|
HD Maps | 3887.29 |
Ordinary Maps | 718.26 |
Others | 174.69 |
5 Global Automotive Maps Market Size by Application
Passenger cars represent the largest segment in the automotive maps market, driven by the increasing demand for advanced navigation systems and the growing adoption of autonomous driving technologies. In 2024, the revenue from passenger cars is expected to be $3,288.37 million USD, accounting for approximately 68.80% of the total market revenue. This segment is characterized by the need for high-precision maps, real-time traffic updates, and seamless integration with in-car infotainment systems. Companies like HERE, TomTom International, and Alphabet are major players in this segment, offering comprehensive navigation solutions tailored for passenger vehicles.
Commercial vehicles, including trucks, buses, and other fleet vehicles, also play a significant role in the automotive maps market. These vehicles require specialized maps that account for factors such as height and weight restrictions, fuel efficiency routes, and real-time traffic conditions. In 2024, the revenue from commercial vehicles is projected to be $1,491.88 million USD, representing about 31.20% of the total market revenue. The growth in this segment is driven by the increasing need for efficient logistics and transportation solutions, as well as the adoption of advanced mapping technologies to enhance fleet management and reduce operational costs.
Table Global Automotive Maps Market Size by Application in 2024
Application | Market Size (M USD) 2024 |
|---|---|
Passenger cars | 3288.37 |
Commercial vehicles | 1491.88 |
6 Global Automotive Maps Market Size by Region
In 2024, North America contributed 1664.47 million USD to the global automotive maps market revenue, accounting for approximately 34.82% of the total. This region has been at the forefront of automotive innovation. The United States, in particular, is home to several leading automotive and technology companies. The high demand for advanced driver – assistance systems (ADAS) and the growing popularity of autonomous vehicles have been major drivers.
The well – developed automotive industry, coupled with a strong focus on research and development, has led to a thriving market for automotive maps. Companies in North America are investing heavily in improving map accuracy and real – time data updates to meet the requirements of modern vehicles.
Europe generated a revenue of 1498.94 million USD in 2024, holding a share of around 31.36% in the global market. Europe has a long – standing automotive heritage, with numerous renowned car manufacturers. The region’s stringent regulations regarding vehicle safety and environmental standards have spurred the adoption of advanced automotive maps. These maps are essential for features such as traffic management, emission control, and efficient route planning. Moreover, the increasing trend towards electric and connected vehicles in Europe has further fueled the demand for high – quality automotive maps. European companies are also actively involved in cross – border projects, enhancing the interoperability of maps across the continent.
The Asia Pacific region recorded a revenue of 1129.03 million USD in 2024, representing about 23.62% of the global market. This region is a rapidly growing market for automotive maps, driven by the booming automotive industries in countries like China, Japan, and South Korea. In China, the world’s largest automotive market, the government’s push for smart transportation and the widespread adoption of connected cars have led to a surge in the demand for automotive maps.
Japan and South Korea, known for their technological prowess, are also making significant strides in developing advanced automotive map technologies. The region’s large population and increasing disposable income contribute to the growing demand for vehicles equipped with advanced navigation and mapping systems.
South America’s automotive maps market revenue stood at 256.01 million USD in 2024, accounting for approximately 5.36% of the global total. While the market is relatively smaller compared to the above – mentioned regions, it is showing signs of growth. Brazil and Argentina are the major contributors to the market in this region. The expansion of the automotive industry in South America, driven by factors such as infrastructure development and increasing consumer demand, is fueling the need for automotive maps. However, challenges such as economic instability and limited technological infrastructure still pose hurdles to the market’s rapid growth.
The Middle East & Africa region had a revenue of 231.79 million USD in 2024, holding a share of around 4.85% in the global market. The region is witnessing an increasing demand for automotive maps, mainly due to the growing automotive market and the development of smart cities. In the Middle East, countries with significant oil revenues are investing in infrastructure development, which includes the integration of advanced automotive map technologies for better traffic management and urban planning.
In Africa, the emerging middle – class and the growth of the automotive industry are driving the need for accurate and reliable automotive maps. However, issues such as limited digital infrastructure and high costs of technology adoption need to be addressed for further market expansion.
Figure Global Automotive Maps Market Size (M USD) by Region in 2024
7 Global Automotive Maps Market Analysis by Major Players
HERE Technologies
Company Profile: HERE Technologies, established in 1985, is a global leader in mapping and location services. The company is headquartered in Amsterdam, Netherlands, and operates worldwide, serving a diverse range of industries including automotive, logistics, and telecommunications.
Business Overview: HERE provides comprehensive mapping solutions that include detailed navigation data, real-time traffic updates, and advanced driver-assistance systems (ADAS). The company’s platform integrates various services such as live traffic updates, lane-level navigation, and location-based services, making it a crucial component for modern automotive systems.
Products Offered: HERE’s product portfolio includes HD Live Maps for autonomous vehicles, HERE Traffic for real-time traffic updates, and HERE Location Services for location-based applications. These products are designed to enhance driving safety, improve route efficiency, and provide seamless navigation experiences.
2023 Revenue Summary: In 2023, HERE Technologies generated a revenue of $806.73 million USD, maintaining its position as a leading provider of automotive maps and location services.
TomTom International
Company Profile: TomTom International, founded in 1991 and based in the Netherlands, is a renowned provider of navigation and mapping solutions. The company is well-known for its GPS devices and mobile navigation apps, serving both consumers and businesses globally.
Business Overview: TomTom specializes in developing high-quality maps and navigation software, with a strong focus on automotive applications. The company offers a wide range of services, including real-time traffic updates, route optimization, and advanced driver-assistance systems (ADAS). TomTom’s technology is integrated into various automotive systems, enhancing the driving experience and safety.
Products Offered: TomTom’s product offerings include navigation devices, mobile apps, and embedded navigation systems for vehicles. Key products include TomTom GO devices, TomTom Maps for automotive, and TomTom Traffic for real-time traffic information. These products are designed to provide accurate and reliable navigation solutions for drivers.
2023 Revenue Summary: In 2023, TomTom International achieved a revenue of $485.50 million USD, solidifying its position as a major player in the automotive maps market.
Alphabet
Company Profile: Alphabet, the parent company of Google, was founded in 2015. Headquartered in Mountain View, California, Alphabet is a multinational conglomerate known for its diverse portfolio of technology products and services, including Google Maps.
Business Overview: Alphabet’s Google Maps is a leading provider of digital mapping and location services. The platform offers detailed maps, real-time traffic updates, and navigation services for both personal and commercial use. Google Maps is integrated into various Google products and services, providing a seamless user experience across multiple devices and platforms.
Products Offered: Google Maps offers a wide range of products and services, including Google Maps for Android, Google Maps API for developers, and Google Earth for detailed geographical data. These products are designed to provide comprehensive mapping solutions for businesses and consumers alike.
2023 Revenue Summary: In 2023, Alphabet’s automotive maps segment generated a revenue of $448.77 million USD, highlighting its significant contribution to the global automotive maps market.