1 Global Bottled Water Market Size (Value) and CAGR (2024-2033)
In 2024, the global Bottled Water market was valued at USD 122,955 million, with a CAGR of 3.5% from 2024 to 2033.
Bottled water is packaged drinking water that is purified and free from contamination. The types of bottled water include Still Bottle Water, Carbonated bottled water, Flavored Bottle Water, and Functional Bottle Water. Bottled water is a convenient solution for people to fulfill their hydration needs and it is available in plastic and glass water bottles. It is becoming more and more popular.
Figure Global Bottled Water Market Size (M USD) and CAGR 2024-2033
2 Bottled Water Market Drivers
The global bottled water market has experienced significant growth in recent years, driven by several key factors that continue to shape its trajectory. One of the primary drivers is the increasing awareness of health and wellness among consumers. As people become more conscious of their health, they are more likely to prefer bottled water over other beverages or even tap water. This preference is driven by the perception that bottled water is a safer and cleaner option, especially in regions where tap water quality may be compromised.
Another significant driver is the convenience and portability of bottled water. In today’s fast-paced world, consumers are increasingly on the go, and bottled water offers a practical solution for staying hydrated. Whether during travel, at work, or during outdoor activities, bottled water is easily accessible and portable. Its availability in various sizes and formats makes it suitable for different occasions and needs. This convenience factor is particularly appealing to busy individuals who need a reliable source of hydration throughout the day.
Moreover, the market is also driven by product innovation and the introduction of new types of bottled water. Consumers are no longer satisfied with just plain water; they are looking for added benefits such as minerals, vitamins, and electrolytes. Functional water products, which offer these additional health benefits, are gaining popularity. Companies are responding to this trend by introducing new flavors and types of functional water, such as coconut water infused with antioxidants or vitamin-enriched water. These innovative products not only diversify the market but also raise the bar for consumer expectations, driving further growth in the bottled water industry.
3 Bottled Water Market Restraints
Despite its growth, the bottled water market faces several challenges and restraints that could impact its long-term sustainability. One of the most significant concerns is the environmental impact of plastic use. Most bottled water is packaged in plastic, which contributes to environmental pollution. The production of plastic bottles requires substantial material and energy inputs, resulting in significant carbon dioxide emissions. Moreover, improper disposal of plastic bottles leads to environmental degradation, with millions of bottles ending up in landfills or as litter. This has a negative impact on wildlife and ecosystems, and plastic particles can even enter the food chain, posing potential health risks to humans.
The bottled water industry is highly competitive, with numerous manufacturers vying for market share. This competition can lead to price wars and the proliferation of sub-standard or duplicate products, which can harm the overall market. Established companies with strong brand images and extensive experience in the industry create high barriers to entry for new players.
4 Global Bottled Water Market Size and Share by Type in 2024
Still water, also known as non-carbonated water, is the most popular type of bottled water. It is sourced from natural springs or purified through various processes to ensure its safety and quality. In 2024, still water accounted for the largest share of the market, generating a revenue of 81,983 million USD. This type of water is preferred by consumers for its natural taste and perceived health benefits. The distinct flavor derived from natural springs makes it a popular choice for those seeking a pure and refreshing drink.
Carbonated water is infused with carbon dioxide gas under pressure, creating a fizzy or bubbly texture. This type of water is often used as a base for sparkling beverages. In 2024, carbonated water generated a revenue of 21,871 million USD. It is popular among consumers who enjoy the effervescence and refreshing taste. The carbonation process enhances the taste and provides a unique sensory experience, making it a favorite for those who prefer a bit of fizz in their drink.
Flavored water is infused with natural or artificial flavors to enhance its taste. These flavors can include fruit extracts, herbs, or other additives. In 2024, flavored water generated a revenue of 9,926 million USD. This type of water appeals to consumers who prefer a taste variation from plain water. It is often marketed as a healthier alternative to sugary drinks, offering a refreshing and flavorful option without the added calories. The growing awareness of health and wellness has driven the demand for flavored water, as consumers seek beverages that are both tasty and nutritious.
Functional water is enhanced with additional ingredients such as vitamins, minerals, or electrolytes to provide specific health benefits. These waters are designed to meet the nutritional needs of consumers. In 2024, functional water generated a revenue of 9,175 million USD. Functional water is gaining popularity due to the increasing awareness of health and wellness. Consumers are looking for products that offer additional benefits beyond hydration. These waters are often fortified with essential nutrients, making them a popular choice for those seeking a more nutritious drink.
Table Global Bottled Water Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
Still Bottle Water | 81983 | 66.68% |
Carbonated Bottle Water | 21871 | 17.79% |
Flavored Bottle Water | 9926 | 8.07% |
Functional Bottle Water | 9175 | 7.46% |
5 Global Bottled Water Market Size and Share by Application in 2024
Online sales emerged as a significant segment, generating a revenue of 7100 million USD in 2024. This represents approximately 5.77% of the total market revenue. The rise of e-commerce platforms has driven the growth of online sales, offering consumers the convenience of purchasing bottled water from the comfort of their homes. Online sales also benefit from promotional offers and discounts, making it an attractive option for price-sensitive consumers. The increasing awareness of health and wellness has further fueled the demand for bottled water, as consumers seek reliable and high-quality hydration options.
Catering services accounted for a substantial portion of the market, with a revenue of 8703 million USD in 2024. This represents 7.08% of the total market revenue. Bottled water is a preferred choice for catering events due to its convenience and hygiene. It is widely used in restaurants, hotels, and other food service establishments. The demand for bottled water in catering services is driven by the need for a reliable and high-quality water supply, especially in areas where tap water quality may be questionable. The market is also influenced by the growing awareness of health and wellness, driving the demand for premium and functional water products.
Grocery stores and club stores remain the primary retail outlets for bottled water, generating a revenue of 89736 million USD in 2024. This represents 72.98% of the total market revenue. These channels offer a wide variety of bottled water products, catering to different consumer preferences. The convenience and accessibility of these stores make them a preferred choice for consumers. The large market share of grocery stores/club stores highlights the importance of these channels in driving the overall bottled water market.
Table Global Bottled Water Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
Online | 7100 | 5.77% |
Catering Services | 8703 | 7.08% |
Grocery Stores/Club Stores | 89736 | 72.98% |
Others | 17416 | 14.16% |
6 Global Bottled Water Market Size by Region in 2024
North America, with a revenue of 35,744 million USD in 2024, represents 29.07% of the total market revenue. The region is characterized by a strong preference for high-quality, natural spring water. The market is driven by consumer awareness and demand for premium products, as well as regulatory standards and environmental concerns. The increasing popularity of eco-friendly packaging solutions is also a significant factor in the region’s market growth.
Europe, with a revenue of 37,620 million USD in 2024, represents 30.60% of the total market revenue. The region is known for its high-quality mineral water and functional water products. The market is driven by consumer preferences for natural and premium products, as well as the increasing popularity of functional water with added health benefits. The region’s focus on health and wellness has led to a growing demand for premium and functional water products.
The Asia-Pacific region, with a revenue of 30,716 million USD in 2024, represents 24.98% of the total market revenue. This region is experiencing rapid growth, driven by increasing urbanization and rising disposable incomes. The market is characterized by a diverse range of products, including still water, carbonated water, and functional water. The growing awareness of health and wellness is driving the demand for premium and functional water products, contributing to the region’s significant market share.
Figure Global Bottled Water Market Share by Region in 2024
7 Major Players in Global Bottled Water Market
7.1 Danone
Company Profile: Danone is a leading global food and beverage company with a strong focus on health and wellness. Established in 1919 and headquartered in France, Danone operates under four main business segments: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. The company’s strategic plan, “Renew Danone,” aims to restore growth and drive value creation through sustainable and profitable practices.
Business Overview: Danone’s bottled water segment includes well-known brands such as evian, which is marketed as a natural mineral water sourced from the French Alps. The company is committed to sustainability, with evian pledging to become a circular brand by 2025, using 100% recycled materials for its bottles. Danone’s global presence and commitment to health and sustainability have positioned it as a key player in the bottled water market.
Product Portfolio: Danone’s product portfolio includes a range of bottled water products, such as evian, which is known for its natural mineral content and refreshing taste. The company also offers other water brands that cater to different consumer preferences and needs.
Recent Financial Data: In 2024, Danone reported a revenue of 5358 million USD from its bottled water segment.
7.2 Coca-Cola Company
Company Profile: The Coca-Cola Company is a global beverage giant with a diverse portfolio of products sold worldwide. Established in 1892 and headquartered in Atlanta, Georgia, USA, Coca-Cola is known for its iconic brands, including Coca-Cola, Sprite, and Fanta. The company also offers a range of water, sports, coffee, and tea brands, such as Dasani and smartwater.
Business Overview: Coca-Cola’s bottled water segment includes brands like Dasani, which is marketed as purified water enhanced with minerals for a clean, fresh taste. The company’s global distribution network and strong brand recognition have contributed to its success in the bottled water market. Coca-Cola’s commitment to sustainability and innovation has also helped it maintain a competitive edge.
Product Portfolio: Coca-Cola’s product portfolio includes Dasani, which is available in various sizes and formats. The company also offers other water brands that cater to different consumer preferences, such as smartwater, which is marketed as a premium hydration option.
Recent Financial Data: In 2024, Coca-Cola reported a revenue of 5012 million USD from its bottled water segment.
7.3 PepsiCo, Inc.
Company Profile: PepsiCo, Inc. is a multinational food and beverage company with a diverse range of products sold globally. Established in 1965 and headquartered in Purchase, New York, USA, PepsiCo is known for its brands such as Pepsi-Cola, Mountain Dew, and Gatorade. The company also offers a range of bottled water products, including Aquafina.
Business Overview: PepsiCo’s bottled water segment includes Aquafina, which is marketed as purified water sourced from public water supplies and treated through a rigorous purification process. The company’s strong brand recognition and global distribution network have contributed to its success in the bottled water market. PepsiCo’s focus on innovation and sustainability has also helped it maintain a competitive edge.
Product Portfolio: PepsiCo’s product portfolio includes Aquafina, which is available in various sizes and formats. The company also offers other water brands that cater to different consumer preferences, such as Gatorade, which is marketed as a sports drink with electrolytes for hydration.
Recent Financial Data: In 2024, PepsiCo reported a revenue of 4938 million USD from its bottled water segment.