1 Global English Language Learning Market Size (Revenue) and CAGR (2024-2033)
Global English Language Learning market generated revenue of USD 71279 Million in 2024 with a CAGR of 6.76% during 2024 to 2033.
The English language learning market is currently in a rapid growth phase and the market size is expanding. The global English language learning market reached a total value of USD 71,279 million in 2024, showing strong growth momentum.
This growth is mainly attributed to the continuous increase in demand for English language learning globally, especially in emerging market countries, where the growing importance of English as a language of international communication is driving the expansion of the English language learning market.
In terms of market segmentation, online learning and blended learning models are gaining popularity. Online learning has attracted a large number of users due to its convenience and flexibility, which can break through the limitations of time and space and provide learners with rich learning resources and personalized learning experience.
At the same time, the blended learning mode combines the advantages of online and offline teaching, which can better meet the needs of different learners and improve the learning effect.
In addition, technological advancements have also provided strong support for the development of the English language learning market. The application of artificial intelligence, big data and other technologies makes English learning more intelligent and precise. For example, real-time feedback and correction of learners’ pronunciation can be achieved through speech recognition and natural language processing technologies, improving learning efficiency. Meanwhile, the application of Virtual Reality (VR) and Augmented Reality (AR) technologies provides learners with a more immersive learning environment, enhancing the fun and interactivity of learning.
Figure Global English Language Learning Market Size (M USD) Outlook (2024-2033)
2 English Language Learning Market Trends
Table Key Market Trends
Item | Description |
The development of global society and economy will promote the development of English language learning industry. | English Language Learning has evolved over the years. Among the world’s many languages, English has become the language of choice after Mandarin. According to the British Council, in the last 10 years, 2 billion people in the world have been learning English and 3 billion people can use it; three times as many people in non-English speaking countries speak English as in English speaking countries; and 350 million people in Asia can use English, which is more than the number of English speakers in the United States, the United Kingdom and Canada combined. The reason why English has become the world’s language and is so widely spread and used is due to two factors: firstly, English has its own characteristics, such as rich vocabulary, strong expression ability, easy to grasp and so on; secondly, English is the language with the most borrowed words, and has strong inclusiveness and permeability to other languages. It has been widely accepted because it is easier to learn and use. This is particularly important because of the great influence of English-speaking countries such as the United Kingdom and the United States in world politics and economics and the recent wave of globalization. The spread of language is essentially a reflection of socio-political and economic developments. English has become a common language on the Internet, and it is difficult to obtain information and communicate online without knowing English. The development of economic globalization, which has led to more and more countries joining the world economic organization and the world production, finance, trade and other fields, has further promoted the globalization of English and made it an inevitable social trend. |
Online English Learning Gains Popularity with Users | Adult English learners have to devote most of their time to their daily work and life, with little time and stress, complex learning environment and many interfering factors, which are the common characteristics of adult English learners. Online English Learning that use the Internet allow learners to be very convenient and quick to use, saving time and providing access to a vast amount of resources with more advantages than going to a traditional offline educational institution. Online Learning does not mean that learners can only face computers. Online English Learning can connect to real people to interact with each other and make full use of Internet technology to capture resources on a global scale and provide them to learners, so that they can serve learners more professionally and perfectly and thus gain more favor from users. |
3 Global English Language Learning Market by Type in 2024
The English Language Learning market is a dynamic and diverse sector, offering various product types to cater to the needs of different learners. In 2024, the market was segmented into three primary product types: Offline/Classroom-based Learning, Online Learning, and Blended Learning.
Offline/Classroom-based Learning
Offline/Classroom-based Learning is the traditional method of language acquisition, where students engage in face-to-face interactions with their teachers in a physical classroom setting. This type of learning offers a structured environment, allowing students to benefit from direct guidance, immediate feedback, and collaborative activities with their peers. In 2024, Offline/Classroom-based Learning accounted for a substantial market size, reaching 26,606.1 million USD. It held a significant market share of 37.33%, reflecting its continued importance and widespread adoption across the globe. The appeal of this learning method lies in its ability to provide a comprehensive and immersive educational experience, fostering a strong foundation in language skills through direct engagement with educators and fellow learners.
Online Learning
Online Learning represents a modern and rapidly evolving approach to language education. It leverages the power of the internet to deliver courses, teaching materials, assessments, and support entirely through digital platforms. This type of learning offers unparalleled flexibility and convenience, allowing students to access learning resources anytime, anywhere, and at their own pace. In 2024, Online Learning experienced significant growth, with a market size of 24,906.8 million USD. It captured a market share of 34.94%, showcasing its increasing popularity and acceptance among learners. The growth rate of Online Learning was impressive, driven by factors such as technological advancements, the widespread availability of internet connectivity, and the growing demand for accessible and self-paced learning options. Online Learning platforms have also evolved to include interactive features, multimedia content, and personalized learning paths, enhancing the overall learning experience and contributing to its expanding market presence.
Blended Learning
Blended Learning combines the best of both worlds, integrating technology and digital media with traditional instructor-led classroom activities. This approach offers students a flexible and customized learning experience, allowing them to engage with course materials both online and offline. Blended Learning enables learners to benefit from the structure and interaction of classroom-based instruction while also enjoying the convenience and flexibility of online resources. In 2024, Blended Learning had a market size of 19,766.3 million USD and held a market share of 27.73%. While it may not have had the largest market share compared to Offline/Classroom-based Learning, its growth rate was substantial, reflecting its growing adoption as educators and learners recognize the advantages of combining different learning modalities to enhance language acquisition.
In 2024, Offline/Classroom-based Learning had the largest market share in the English Language Learning market, accounting for 37.33% of the total market. However, Online Learning emerged as the fastest-growing product type, driven by its accessibility, flexibility, and continuous innovation in delivering engaging and effective language learning experiences. As technology continues to advance and learners’ preferences evolve, it is likely that Online Learning will continue to gain traction and potentially challenge the dominance of traditional classroom-based methods. The Blended Learning approach also holds significant potential, as it offers a balanced and comprehensive learning experience that caters to the diverse needs of language learners in the modern era.
Table Global English Language Learning Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share (%) |
|---|---|---|
Offline/Classroom-based | 26606.1 | 37.33% |
Online Learning | 24906.8 | 34.94% |
Blended Learning | 19766.3 | 27.73% |
Total | 71279.2 | 100.00% |
4 Global English Language Learning Market by Application in 2024
The English Language Learning market is a multifaceted industry that caters to diverse groups of learners, each with unique needs and objectives. In 2024, the market was primarily segmented into two key applications: Children and Adults.
Children
The application segment targeting children encompasses a wide range of language learning programs designed for young learners, typically from kindergarten through high school. These programs aim to introduce and develop English language skills at an early age, taking advantage of children’s natural language acquisition abilities and their increasing exposure to English in educational curricula and media. In 2024, the market size for English Language Learning applications targeting children reached 46424.6 million USD, accounting for a significant market share of 65.13%.
Adults
The application segment for adults includes language learning programs designed for individuals aged 18 and above. These programs cater to a diverse range of adult learners, such as university students, professionals seeking career advancement, individuals preparing for language proficiency tests, and those learning English for personal enrichment or travel purposes. In 2024, the market size for English Language Learning applications targeting adults was 24854.7 million USD, representing a market share of 34.87%.
In 2024, the English Language Learning market was characterized by its diverse applications, catering to the distinct needs of children and adults. The segment targeting children had the largest market share, reflecting the early introduction of English language learning in education and the growing emphasis on bilingualism. Meanwhile, the segment for adults also constituted a significant portion of the market, driven by the importance of English language skills in higher education, career advancement, and personal development. Both segments experienced growth, with the children’s segment exhibiting a slightly higher growth rate. As the world becomes increasingly interconnected and English continues to play a crucial role in various aspects of life, the demand for English language learning across different applications is expected to persist and potentially expand in the coming years.
Table Global English Language Learning Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share (%) |
|---|---|---|
Children | 46424.6 | 65.13% |
Adults | 24854.7 | 34.87% |
Total | 71279.2 | 100.00% |
5 Global English Language Learning Market by Region in 2024
The English Language Learning market in 2024 was characterized by significant growth and expansion across various regions, each contributing uniquely to the overall market dynamics. The market was segmented into several key regions, including the United States, Europe, China, Japan, India, Southeast Asia, Latin America, and the Middle East and Africa.
United States
The United States was a prominent player in the English Language Learning market, with a substantial market size and share. In 2024, the U.S. market was valued at 4434.8 million USD. The demand for English language learning in the U.S. was driven by a diverse population, including immigrants, international students, and professionals seeking to enhance their language skills for career advancement. The market was supported by a robust educational infrastructure and a wide range of language learning institutions, offering both traditional classroom-based programs and innovative online solutions.
Europe
Europe was the largest regional market by revenue in 2024, with a market size of 12853.8 million USD. The European market was characterized by a high demand for language proficiency, driven by the need for effective communication within the European Union and the broader international community. Countries such as Germany, the UK, France, Italy, and Spain contributed significantly to the market size. The region benefited from a well-established educational system and a strong emphasis on multilingualism, which fueled the growth of language learning programs. Additionally, the increasing need for English language skills in business, tourism, and academia further propelled the market’s expansion.
China
China emerged as a significant market for English Language Learning, with a market size of 31014.7 million USD in 2024. The rapid economic growth and increasing global engagement of China played a crucial role in driving the demand for English language skills. The Chinese government’s emphasis on education and the growing middle class, who are increasingly investing in their children’s language education, contributed to the market’s substantial size. The market was served by a mix of local and international language learning providers, offering a wide range of programs from kindergarten to adult education.
Japan
The Japanese market for English Language Learning was valued at 2167.6 million USD in 2024. Japan’s market was influenced by its aging population and the need for English language skills in the business sector and international tourism. Despite being a relatively mature market, Japan continued to see growth due to its focus on improving English proficiency among its workforce and students. The market was characterized by a blend of traditional language schools and innovative online learning platforms.
India
India’s English Language Learning market was valued at 5061.1 million USD in 2024. The country’s vast population and the growing importance of English as a medium of instruction and communication in education and business drove the market’s expansion. India’s market was characterized by a diverse range of language learning offerings, catering to the needs of students, professionals, and the general public. The increasing adoption of digital learning platforms and the government’s initiatives to promote English language education further contributed to the market’s growth.
Southeast Asia
Southeast Asia was a rapidly growing region in the English Language Learning market, with a market size of 4076.0 million USD in 2024. The region’s economic development and increasing integration into the global economy fueled the demand for English language skills. Countries such as Singapore, Malaysia, Indonesia, and the Philippines contributed significantly to the market’s growth. The region benefited from a young and dynamic population eager to improve their language proficiency for better educational and career opportunities.
Latin America
Latin America’s English Language Learning market was valued at 4745.2 million USD in 2024. The region’s market was driven by the need for English language skills in business, tourism, and education. Countries like Brazil, Mexico, and Argentina were key contributors to the market’s size. The growing middle class and the increasing awareness of the importance of English language proficiency for global competitiveness propelled the market’s expansion.
Middle East and Africa
The Middle East and Africa region had a market size of 2870.1 million USD in 2024. The region’s market was influenced by factors such as economic development, educational reforms, and the need for English language skills in international trade and diplomacy. Countries like Saudi Arabia, the United Arab Emirates, and Egypt were significant contributors to the market’s growth. The region’s market was characterized by a growing demand for English language education among students, professionals, and the general population.
In 2024, Europe was the largest regional market by revenue in the English Language Learning market. However, the fastest-growing region was Southeast Asia, driven by its economic development, young population, and increasing integration into the global economy. The English Language Learning market across all regions was influenced by a combination of economic, educational, and cultural factors, shaping its size and growth dynamics.
Table Global English Language Learning Market Size, Region Wise in 2024
Region | Market Size (M USD) |
|---|---|
United States | 4434.8 |
Europe | 12853.8 |
China | 31014.7 |
Japan | 2167.6 |
India | 5061.1 |
Southeast Asia | 4076.0 |
Latin America | 4745.2 |
Middle East and Africa | 2870.1 |
6 Global English Language Learning Market Top 3 Players
Company Introduction and Business Overview: Pearson plc is a British multinational publishing and education company headquartered in London, England. Founded in 1844, Pearson has a long history of providing educational content and services. The company operates globally, offering a diverse range of products and services in the education sector, including textbooks, digital learning platforms, and assessment tools. Pearson’s mission is to help people make progress in their lives through learning, and it achieves this by providing innovative and effective educational solutions.
Products Offered: Pearson offers a comprehensive range of English Language Learning products, catering to learners of all ages and proficiency levels. Its product offerings include:
- Textbooks and Workbooks: Pearson publishes a wide variety of textbooks and workbooks that align with different language proficiency standards and curricula. These books provide structured lessons, exercises, and activities to help learners develop their language skills.
- Digital Learning Platforms: The company offers digital platforms such as Pearson Practice English App, which provides interactive activities, audio and video resources, and progress tracking features. These platforms enhance the learning experience by offering flexibility and accessibility.
- Online Courses: Pearson provides online courses that cover various aspects of language learning, including grammar, vocabulary, listening, speaking, reading, and writing. These courses are designed to be engaging and effective, allowing learners to study at their own pace.
- Assessment Tools: The company offers assessment tools that help learners evaluate their language proficiency and track their progress. These tools provide valuable feedback and insights, enabling learners to identify areas for improvement.
Revenue in 2022: In 2022, Pearson plc generated a revenue of 1269.6 million USD from its English Language Learning business. This revenue reflects the company’s strong market position and the effectiveness of its products and services in meeting the needs of learners and educators worldwide.
Company Introduction and Business Overview: Vipkid is a leading online education company, founded in 2013 and headquartered in China. The company connects Chinese students with North American teachers for one-on-one English tutoring sessions. Vipkid’s mission is to provide high-quality and personalized English language learning experiences to students, enabling them to develop strong language skills and cultural understanding. The company has rapidly expanded its reach and has become a prominent player in the English Language Learning market, particularly in China and other Asian markets.
Products Offered: Vipkid’s primary product is its one-on-one online tutoring platform, which offers a unique and effective approach to language learning. Key features of its product offerings include:
- One-on-One Tutoring: Vipkid’s core product is its one-on-one online tutoring sessions, where students receive personalized instruction from experienced North American teachers. These sessions are tailored to the individual needs and learning pace of each student, ensuring effective language learning outcomes. The platform uses a proprietary scheduling system to match students with suitable teachers based on their availability, preferences, and learning objectives.
- Curriculum and Learning Materials: The company provides a comprehensive curriculum that aligns with the American Common Core State Standards (CCSS). The curriculum covers various language skills, including listening, speaking, reading, and writing, and is supported by engaging learning materials such as videos, interactive exercises, and e-books. These materials are designed to be age-appropriate and culturally relevant, making language learning enjoyable and meaningful for students.
- Parental Support and Communication: Vipkid offers parental support services, including regular progress reports and communication channels between parents and teachers. This ensures that parents are actively involved in their child’s learning journey and can monitor their progress and provide feedback.
Revenue in 2022: In 2022, Vipkid generated a revenue of 837.3 million USD. This revenue highlights the company’s success in providing innovative and effective language learning solutions to its growing base of students and parents. Vipkid’s rapid expansion and strong market position can be attributed to its focus on personalized learning, high-quality teaching, and the increasing demand for English language education in China and other emerging markets.
Company Introduction and Business Overview: EF Education First, commonly known as EF, is a privately held international education company founded in 1965 by Bertil Hult in Sweden. The company specializes in language training, educational travel, academic degree programs, and cultural exchange. EF operates globally, with a strong presence in over 50 countries. The company’s mission is to break down barriers between people, nations, and cultures by providing transformative educational experiences. EF offers a wide range of products and services, catering to learners of all ages and backgrounds.
Products Offered: EF offers a diverse portfolio of English Language Learning products, designed to meet the needs of different learner groups. Some of its key product offerings include:
- Language Schools: EF operates language schools worldwide, offering immersive language learning experiences. Students can choose from a variety of courses, including general English, exam preparation, business English, and specialized language programs. The language schools provide a supportive and engaging learning environment, with experienced teachers, modern facilities, and a diverse student community.
- Online Courses: EF also offers online language courses, such as EF English Live, which provides flexible and interactive learning opportunities. These courses include live online classes, self-study materials, and personalized feedback from teachers. The online platform allows learners to study at their own pace and access a wide range of resources anytime, anywhere.
- Educational Travel Programs: EF is renowned for its educational travel programs, which combine language learning with cultural immersion. Students can participate in programs such as EF Gap Year, EF Summer Camps, and EF High School Exchange Year. These programs offer unique opportunities for learners to improve their language skills while experiencing different cultures, making lifelong friends, and gaining valuable life skills.
- Corporate Language Training: EF provides customized language training solutions for businesses, helping employees improve their language proficiency and communication skills. The corporate training programs include blended learning solutions, with a combination of online courses, face-to-face training, and assessments. These programs are tailored to meet the specific needs and goals of each organization.
Revenue in 2022: In 2022, EF Education First generated a revenue of 623.2 million USD. This revenue reflects the company’s strong market position and its ability to deliver high-quality educational experiences to learners worldwide. EF’s diverse product offerings and global reach have allowed it to cater to a wide range of customer segments, from individual language learners to corporate clients, contributing to its success and growth in the English Language Learning market.
Table Global English Language Learning Revenue Share of Top3 Players in 2022
Company |
|
Pearson plc | 2.03% |
Vipkid | 1.34% |
EF Education First | 0.99% |