1 Global Horse Supplements Market Insight Analysis
The global horse supplements market is valued at USD 929.46 million in 2024, with a CAGR of 3.5% from 2024 to 2033.
Horse Supplements refer to a range of dietary supplements and nutritional products specifically designed for horses. These products are formulated to enhance the overall health, performance, and well-being of horses by providing them with essential nutrients they may be lacking in their daily diets. Horse supplements come in a variety of forms such as powders, granules, liquids, and treats, and are widely used by horse owners, trainers, and breeders.
Horse supplements are designed to meet the specific nutritional needs of horses, which can vary based on factors such as age, breed, activity level, and health. These horse supplements are formulated to provide additional vitamins, minerals, amino acids, and other essential nutrients to support all aspects of horse health including joint health, digestive function, coat and hoof quality, immune system strength, and overall performance.
Figure Global Horse Supplements Market Size (M USD) and CAGR (2024-2033)
2 Horse Supplements Market Growth Drivers and Restraints
Driving factors: First, the rising incidence of equine diseases has stimulated market demand. In recent years, the incidence of equine diseases has been on the rise worldwide. For example, North American horses are susceptible to infectious anemia and salmonellosis, and European horses often suffer from inflammatory viral infections and other diseases. Horse owners and caregivers are increasingly aware of the importance of proper nutrition to horse health. In order to prevent and improve the health of horses, the demand for horse supplements is increasing.
Second, horse supplements are effective in providing horses with additional nutrition, preventing electrolyte, vitamin and mineral deficiencies, improving overall health, and balancing diets to improve athletic performance. For example, nutrients such as methionine, biotin and zinc, combined with probiotics, can improve horse digestive health; specific supplements can also promote joint health and enhance the support of synovial fluid. For high-performance horses, ordinary feed cannot meet their high energy needs, and high-quality horse supplements can help them restore ATP reserves and meet their special nutritional needs, thereby driving market growth.
Limiting factors: On the one hand, the lack of scientific basis for the product affects market trust. There are many types of horse supplements on the market, with different promotional effects, but many products lack sufficient scientific verification of their efficacy. In the United States, nutritional supplements do not need to be strictly regulated by the FDA, and relevant regulations in some states are difficult to effectively enforce, resulting in uneven product quality. Independent laboratory tests have found that the actual ingredients of many products do not match the label. Scientific verification of horse supplements is difficult, requiring double-blind, placebo-controlled trials and publication in peer-reviewed journals.
This requires high technical and resource requirements for companies, which is difficult for most companies to do, making consumers doubt the effectiveness of products and hindering market development. On the other hand, the unstable economic environment and regulatory challenges also restrict the market. During the economic recession, consumers’ income decreased and they became more cautious about the consumption of non-essential products such as horse supplements. In addition, the horse supplement industry faces complex regulatory supervision. The regulations of different countries and regions vary greatly. Companies need to invest a lot of costs to ensure compliance, which increases the difficulty and cost of operations and limits the expansion of the market.
3 Technological Innovations in the Horse Supplements Market
Technological innovation: Raw material innovation is one of the important directions. The raw materials of horse supplements are constantly optimized, from common animal and plant extracts, vitamins, minerals and amino acids, etc., gradually developing towards higher quality and safer directions. Some products use advanced biotechnology to extract high-purity and high-activity ingredients to improve the efficacy of supplements. In terms of production technology, it is also constantly innovating.
The production process pays more attention to refinement and standardization, and through improved processing technology, such as the use of advanced mixing and granulation technology, ensures stable and uniform product quality, improves product stability and bioavailability. Some companies are also developing personalized horse supplements. According to the age, breed, activity level and health status of the horse, customize exclusive nutritional formulas to meet the special needs of different horses and improve the pertinence and effectiveness of the product.
Corporate mergers and acquisitions: Corporate mergers and acquisitions are frequent, changing the market competition landscape. For example, Hygain acquired Arenus Animal Health in 2021. Arenus is a well-known nutritional supplement brand in the United States with a professional R&D team and clinical research support. The acquisition enables Hygain to expand its market share in the United States, leverage Arenus’ brand influence and technological advantages, enrich its product portfolio, and enhance its competitiveness in the veterinary channel and the US market.
In 2022, AB Agri acquired Greencoat Limited, which has extensive direct-to-consumer sales and marketing experience in the field of horse and pet supplements. AB Agri took this opportunity to enter the B2C market, improve its global animal supplement business layout, and enhance its comprehensive strength in the international market. These M&A cases show that companies integrate resources, technology and market channels to achieve complementary advantages, enhance their position in the market, promote the gradual increase of industry concentration, promote the concentration of resources to advantageous companies, accelerate the survival of the fittest in the industry, and encourage companies to increase R&D investment and improve product quality and service levels to cope with increasingly fierce market competition.
4 Global Horse Supplements Market Size by Type
Skin & Coat Supplements: These supplements are designed to enhance the health of a horse’s skin and coat. They contain essential nutrients like omega-3 and omega-6 fatty acids, antioxidants, vitamins, and amino acids. In 2024, the market value for Skin & Coat supplements is forecasted to be 123.76 million USD. This segment is expected to grow steadily as horse owners increasingly recognize the importance of maintaining their horses’ external health.
Calming Supplements: These products aim to reduce stress and anxiety in horses, often using natural and herbal ingredients. The market value for Calming supplements in 2024 is projected to be 167.72 million USD. The demand for these supplements is driven by the need to manage horses’ behavior, especially in competitive and stressful environments.
Joint Supplements: Joint health is crucial for horses, especially those involved in rigorous activities. Supplements in this category include ingredients like glucosamine, chondroitin, and hyaluronic acid. The market value for Joint supplements in 2024 is expected to be 257.23 million USD. This segment is likely to see significant growth due to the increasing awareness of joint health issues in horses.
Digestive Supplements: These supplements support the digestive health of horses, helping to prevent issues like colic and ulcers. The market value for Digestive supplements in 2024 is forecasted to be 183.68 million USD. The demand for digestive health products is driven by the need to maintain overall health and performance in horses.
Table Global Horse Supplements Market Size by Type in 2024
Type | Market Size (M USD) 2024 |
|---|---|
Skin & Coat horse supplements | 123.76 |
Calming horse supplements | 167.72 |
Joint supplement | 257.23 |
Digestive supplements | 183.68 |
Others | 197.06 |
5 Global Horse Supplements Market Size by Application
Veterinary Hospital Pharmacies are a significant application area for horse supplements, as they provide essential products for the health and recovery of horses. In 2024, the market value for horse supplements sold through Veterinary Hospital Pharmacies is forecasted to be 592.38 million USD. This segment is expected to grow steadily due to the increasing demand for specialized veterinary care and the need for high-quality supplements to support equine health during and after medical treatments.
Retail Pharmacies also play a crucial role in the distribution of horse supplements. These outlets offer a wide range of products to horse owners and trainers. The market value for horse supplements sold through Retail Pharmacies in 2024 is projected to be 159.03 million USD. The growth in this segment is driven by the convenience and accessibility of retail outlets, as well as the increasing consumer awareness about the importance of supplements for horse health.
Table Global Horse Supplements Market Size by Application in 2024
Application | Market Size (M USD) 2024 |
|---|---|
Veterinary Hospital Pharmacies | 592.38 |
Retail Pharmacies | 159.03 |
Others | 178.05 |
6 Global Horse Supplements Market Size by Region
North America is a major player in the global horse supplements market, driven by the United States and Canada. In 2024, the market value for horse supplements in North America is forecasted to be 396.44 million USD. The region’s strong economic base, high horse ownership rates, and advanced veterinary infrastructure contribute to its dominant position. The demand for high-quality supplements is particularly high in this region, driven by the significant participation in equestrian sports and horse racing. Additionally, the presence of leading manufacturers and distributors further supports the market growth.
Europe is another significant region in the horse supplements market. In 2024, the market value for horse supplements in Europe is projected to be 181.19 million USD. The region’s market is characterized by a high demand for natural and organic supplements, driven by consumer preference and regulatory standards. Europe’s horse supplements market is also supported by a strong veterinary care system and a growing interest in equestrian sports. The market growth is further bolstered by the presence of several key players and a well-established distribution network.
China is an emerging market in the horse supplements industry. In 2024, the market value for horse supplements in China is forecasted to be 62.6 million USD. The growth in this region is driven by the increasing popularity of equestrian sports and the rising disposable income of the middle class. The Chinese market is also characterized by a growing awareness of the importance of equine health and nutrition. The government’s support for the development of the equestrian industry and the increasing number of horse owners further contribute to the market’s growth potential.
Australia has a well-established horse supplements market, driven by its significant horse population and strong equestrian culture. In 2024, the market value for horse supplements in Australia is projected to be 122.87 million USD. The region’s market is characterized by a high demand for specialized supplements, particularly for performance horses. The presence of leading manufacturers and a well-developed distribution network further support the market’s growth. Additionally, the region’s strong veterinary care system ensures a steady demand for high-quality supplements.
South America is an emerging market in the horse supplements industry, with significant growth potential. In 2024, the market value for horse supplements in South America is forecasted to be 54.58 million USD. The region’s market is driven by the increasing popularity of equestrian sports and the growing awareness of equine health and nutrition. The presence of several key players and a growing middle class further contribute to the market’s growth potential. Additionally, the region’s strong agricultural sector provides a supportive environment for the horse supplements market.
Figure Global Horse Supplements Market Size (M USD) by Region in 2024
7 Global Horse Supplements Market Analysis by Major Players
Alltech
Company Profile: Alltech is an international animal health and nutrition company founded in 1980, headquartered in the USA. It is renowned for its innovative and natural nutrition products and solutions.
Business Overview: Alltech provides a wide range of natural nutrition products, solutions, and technical information to the animal nutrition and feed industries. Its product portfolio includes yeast cultures and extracts, enzymes, organic minerals, bioactive proteins, flavors, and direct-fed microorganisms, catering to various animal species including horses.
Product Offered: One of Alltech’s notable horse supplements is Lifeforce Calming supplement, designed to ease stress and enhance focus in horses. It contains tryptophan, thiamine, and organic magnesium to promote normal neural function.
2023 Financial Summary: In 2023, Alltech’s production reached 4,106.2 tons, with a market value of 106.86 million USD. The company achieved a gross margin of 34.08%, reflecting its strong market position and profitability.
Hygain Group
Company Profile: Hygain Group, established in 1983 and headquartered in Australia, is a leading authority on horse nutrition, dedicated to providing outstanding nutritional solutions for horses.
Business Overview: Hygain Group is a horse-only feed mill and manufacturing facility, focusing on the specific nutritional requirements of horses. The company offers a range of high-quality nutritional products designed to improve the health, performance, and well-being of horses.
Product Offered: Hygain’s SUPER AMINO 66® is a high-protein nutritional package containing 66% protein with a unique amino acid profile. It includes essential vitamins and minerals and is beneficial for muscle building and repair.
2023 Financial Summary: In 2023, Hygain Group’s production was 1,895.2 tons, with a market value of 64.38 million USD. The company maintained a gross margin of 32.67%, demonstrating its strong market presence and financial health.
Zoetis
Company Profile: Zoetis, founded in 1952 and headquartered in the USA, is a global leader in animal health, dedicated to supporting customers and their businesses with high-quality medicines, vaccines, and diagnostic products.
Business Overview: Zoetis offers a comprehensive range of products and services for animal health, including biodevices, genetic tests, and precision livestock farming. The company’s focus on innovation and quality has established it as a trusted name in the industry.
Product Offered: Zoetis’ CLOVITE® CONDITIONER is a vitamin supplement containing Vitamin A, Vitamin D, and Vitamin B12, designed to support equine health and performance.
2023 Financial Summary: In 2023, Zoetis’ production reached 1,842.6 tons, with a market value of 40.94 million USD. The company achieved a gross margin of 26.64%, highlighting its strong market position and commitment to delivering high-quality products.