1 Global Interdental Brush Market Insight Analysis
The global interdental brush market is expected to grow at a CAGR of 6.50% from 2024 to 2033. The total interdental brush market is expected to reach USD 303.11 million by 2024.
Interdental brushes are small, flexible brushes that are specially designed to easily fit between teeth to remove excess food and plaque. With soft, bristled heads, they can be a more comfortable and effective alternative to flossing.
Figure Global Interdental Brush Market Size (M USD) and CAGR (2024-2033)
2 Interdental Brush Market Growth Drivers and Restraints
The global interdental brush market is witnessing significant growth, driven by a combination of factors that highlight the increasing importance of oral hygiene. One of the primary drivers is the rising awareness among consumers about the significance of maintaining oral health. As dental professionals advocate for comprehensive oral care routines, including the use of interdental brushes, consumers are becoming more educated about the benefits of effectively removing plaque and food particles from between their teeth. This awareness is particularly pronounced in developed regions where dental care education is more accessible.
Another critical factor contributing to market growth is the aging population. As people age, they often face various dental issues, including gum disease and tooth decay, which necessitate more rigorous oral hygiene practices. Interdental brushes are particularly beneficial for older adults who may have difficulty using traditional dental floss due to dexterity issues. The increasing prevalence of dental problems among the elderly population is driving demand for products that can enhance oral hygiene and prevent further complications.
Disposable income levels also play a significant role in the market’s expansion. As disposable incomes rise, consumers are more willing to invest in premium oral care products, including interdental brushes. This trend is especially evident in emerging markets, where a growing middle class is beginning to prioritize health and wellness, leading to increased spending on personal care products.
Moreover, the development of innovative products tailored to specific consumer needs is enhancing market growth. Manufacturers are introducing a variety of interdental brush sizes, shapes, and materials, catering to different dental structures and preferences. For instance, eco-friendly options made from sustainable materials are gaining popularity among environmentally conscious consumers. This diversification not only meets the varied demands of consumers but also helps brands differentiate themselves in a competitive market.
Despite these positive drivers, several constraints could hinder market growth. The primary challenge comes from the strong competition posed by substitute products, such as dental floss and oral irrigators. While interdental brushes are gaining traction, many consumers still prefer traditional flossing methods, which are often perceived as more convenient and cost-effective. Additionally, the market is characterized by a low switching cost, meaning consumers can easily change their preferred oral hygiene products without significant financial implications.
Another constraint is the varying consumer habits and preferences across different regions. In some cultures, the use of interdental brushes is not yet widely accepted, and traditional brushing and flossing methods remain the norm. This cultural resistance can slow the adoption of interdental brushes in certain markets, limiting growth potential.
Finally, economic fluctuations and uncertainties, such as those caused by the COVID-19 pandemic, can impact consumer spending on non-essential items, including oral care products. Economic downturns may lead consumers to prioritize essential goods over premium oral hygiene products, affecting overall market growth.
3 Technological Innovations and Mergers in the Interdental Brush Market
The interdental brush market is experiencing a wave of technological innovations that are reshaping the landscape of oral hygiene products. One of the most notable advancements is the development of interdental brushes with enhanced ergonomic designs. Manufacturers are focusing on creating brushes that are easier to handle, especially for individuals with limited dexterity, such as the elderly or those with disabilities. These innovations not only improve user experience but also encourage regular use, which is essential for maintaining oral health.
Additionally, the integration of antimicrobial properties into interdental brushes is gaining traction. These features help reduce the growth of bacteria on the brush, ensuring a more hygienic cleaning experience. As consumers become increasingly concerned about hygiene, products that offer added health benefits are likely to gain popularity. This trend is prompting manufacturers to invest in research and development to create brushes that not only clean effectively but also promote better oral health through innovative materials and designs.
In terms of mergers and acquisitions, the interdental brush market has seen significant activity as companies seek to expand their product portfolios and market reach. For instance, TePe’s acquisition of Proxident AB is a strategic move to enhance its position in the oral health sector by broadening its product offerings. Such acquisitions allow companies to leverage each other’s strengths, including technology, distribution networks, and brand recognition, ultimately benefiting consumers with a wider range of high-quality products.
Moreover, partnerships between oral care brands and dental professionals are becoming more common. Brands are collaborating with dentists and hygienists to develop products that meet the specific needs of patients. These collaborations not only enhance product credibility but also facilitate better education and awareness about the importance of using interdental brushes as part of a comprehensive oral hygiene routine.
The market is also witnessing the emergence of digital platforms that facilitate consumer engagement and education. Brands are utilizing social media and e-commerce platforms to reach a broader audience, providing information on the benefits of interdental brushes and how to use them effectively. This digital transformation is crucial in an era where consumers increasingly rely on online resources for health-related information.
4 Global Interdental Brush Market Size by Type
The 0.6 mm and below category includes interdental brushes with the smallest bristle diameters, designed for those with tight spaces between teeth or who prefer a more delicate cleaning tool. This segment is expected to generate $91.59 million in revenue and a 30.22% market share in 2024. The relatively small size allows for precise cleaning in tight areas, ideal for patients undergoing dental procedures such as crowns, bridges, or implants.
The 0.6 mm – 1.0 mm segment includes toothbrushes with medium-sized bristles, which is the largest in terms of market share and is expected to generate $111.10 million in revenue in 2024, a return of 36.66%. These toothbrushes strike a balance between reach and gentleness, suitable for most users looking for an effective cleaning solution without causing discomfort.
The 1.0 mm and above segment is designed for those with larger spaces between teeth or who need more aggressive plaque removal, and is expected to generate $100.41 million in revenue and a 33.13% market share in 2024. Such brushes are often recommended for periodontal patients who require a deeper clean.
The distribution of market revenues among these categories reflects the diversity of consumer needs and the strategic positioning of products by manufacturers. The 0.6 mm – 1.0 mm category has a considerable market share, indicating a general preference for medium-sized brushes that can accommodate most tooth structures. However, the 1.0 mm and above category, while smaller in revenue, targets specific market segments that require more powerful cleaning solutions.
Table Global Interdental Brush Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
0.6 mm and Below | 91.59 | 30.22% |
0.6 mm-1.0 mm | 111.10 | 36.66% |
1.0 mm and Above | 100.41 | 33.13% |
5 Global Interdental Brush Market Size by Application
The household segment is expected to generate the highest revenue in 2024, projected at $164.93 million USD, which accounts for approximately 54.41% of the total market share. This dominance is driven by the increasing awareness of oral hygiene among consumers, particularly in developed regions where individuals are more inclined to invest in personal care products. The convenience of using interdental brushes at home, combined with their effectiveness in maintaining oral health, has led to a growing preference for these products among everyday consumers.
The hospital segment is anticipated to contribute $41.86 million USD in revenue, representing about 13.81% of the market share in 2024. Hospitals utilize interdental brushes primarily for patient care, especially for individuals with limited mobility or those undergoing dental treatments. The use of interdental brushes in clinical settings is essential for preventing oral infections and maintaining overall patient hygiene, which underscores the importance of this application in the healthcare sector.
The dental clinics segment is projected to generate $96.32 million USD in revenue, capturing around 31.78% of the market share in 2024. Dental professionals recommend interdental brushes as part of comprehensive oral care routines, particularly for patients with specific dental needs. The growing trend of preventive dental care and the increasing number of dental visits contribute to the rising demand for interdental brushes in clinical environments.
Table Global Interdental Brush Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Household | 164.93 | 54.41% |
Hospital | 41.86 | 13.81% |
Dental clinics | 96.32 | 31.78% |
6 Global Interdental Brush Market Size by Region
In 2024, North America is projected to generate $88.14 million USD, accounting for approximately 29.08% of the total market share. The region benefits from high consumer awareness regarding oral hygiene and a strong preference for advanced dental care products. The presence of numerous dental care brands and the increasing adoption of interdental brushes among consumers contribute to the market’s robust growth in this region.
Europe is expected to lead the global market with a revenue forecast of $100.45 million USD, representing around 33.14% of the market share in 2024. The European market is characterized by a high level of consumer education regarding oral health, along with a growing trend towards preventive dental care. Countries like Germany, the United Kingdom, and France are at the forefront of this growth, driven by their established healthcare systems and emphasis on dental hygiene.
The Asia region is anticipated to generate $86.43 million USD in revenue, capturing approximately 28.52% of the market share in 2024. The growing middle class in countries like China and India, coupled with increasing awareness of oral hygiene, is driving demand for interdental brushes. However, the market faces challenges due to varying consumer habits and preferences across different countries, which can impact the overall adoption of interdental brushes.
In South America, the market is projected to reach $14.27 million USD, accounting for about 4.71% of the total market share in 2024. The region is experiencing gradual growth, driven by increasing health awareness and rising disposable incomes. However, the market remains relatively small compared to other regions, indicating significant potential for future expansion.
The Middle East is expected to generate $5.11 million USD, while Africa is projected to reach $3.41 million USD in revenue in 2024. Both regions are characterized by growing awareness of oral hygiene, but they face challenges related to economic disparities and varying levels of healthcare access. The potential for growth in these regions is substantial, particularly as consumer education and healthcare infrastructure improve.
Oceania is projected to contribute $3.79 million USD to the market in 2024, with Australia being the primary driver of growth. The region benefits from a high standard of living and strong consumer awareness regarding oral health, which supports the adoption of interdental brushes.
Figure Global Interdental Brush Market Size (M USD) by Region in 2024
7 Global Interdental Brush Market Analysis by Major Players
7.1 Trisa AG
Company Introduction and Business Overview:
Trisa AG was established in 1887 and is headquartered in Switzerland. It is one of the global leading providers of oral care, hair care, and beauty care products.
Trisa AG’s products are manufactured by 1,100 employees at production sites in Triengen and Ebnat and are marketed in over 80 countries across all continents.
Products:
Trisa offers interdental brushes in various diameters to accommodate different sizes of interdental spaces, particularly effective for cleaning hard-to-reach areas.
7.2 TePe
Company Introduction and Business Overview:
TePe is a Swedish company founded in 1965, primarily engaged in the production of oral hygiene products, including toothbrushes with various angles, plastic and wooden interdental brushes, mini flosses, bridge and implant floss, tongue cleaners, and travel cases.
TePe’s products aim to improve people’s oral conditions, thereby enhancing their quality of life. The company’s core business focuses on preventive oral care, offering a wide range of toothbrushes and special brushes. Toothpaste naturally complements this assortment of preventive oral care products.
Products:
TePe provides interdental brushes in various sizes to fit different gaps between teeth, developed in collaboration with dental experts to ensure high quality in every detail.
7.3 GUM (Sunstar)
Company Introduction and Business Overview:
GUM is a brand owned by SUNSTAR, a leading Japanese company operating in the sectors of oral care, health and beauty, safety, and environment.
GUM® is dedicated to providing products and services that help people achieve better health and quality of life.
Products:
GUM offers interdental brushes with dual-position brush heads and ergonomic handles, as well as products with antibacterial bristle coatings and protective caps designed for gum comfort.