1 Global Outsourced Sales Service Market Size (Revenue) and CAGR (2024-2033)
Global Outsourced Sales Service market generated revenue of USD 4770.62 Million in 2024 with a CAGR of 8.21% during 2024 to 2033.
The global outsourced sales service market continues to experience robust growth, driven by several key factors. In 2024, the market value reached $4,770.62 million USD, reflecting the increasing adoption of outsourced sales services by both large enterprises and SMEs. This trend is expected to persist through 2033, with a projected CAGR of 8.21%. Several factors are contributing to the current market dynamics: Cost Efficiency, Specialized Expertise, Remote Work Adaptation, Market Expansion, Technological Advancements. Despite these positive trends, the market also faces challenges such as economic uncertainty and regulatory changes. However, the overall outlook remains optimistic, with significant growth expected through 2033.
Figure Global Outsourced Sales Service Market Size (M USD) Outlook (2024-2033)
2 Outsourced Sales Service Industry Development
Table Outsourced Sales Service Industry Development
Item | Description |
In short term | Since the outbreak of the COVID-19 virus in December 2019, the disease has spread to nearly 100 countries around the world, and the World Health Organization has declared it an emergency public health event. The COVID-19 epidemic is infected with a large number of people, and its spread and scope far exceed SARS. At present, the number of confirmed cases in Worldwide has exceeded 18 million. Different industries are affected differently by the epidemic situation. In particular, sales outsourcing is a labor-intensive industry. Affected by the comprehensive postponement of resumption of work after the Spring Festival and strict isolation measures, most companies’ marketing and sales department personnel cannot be in place in time, their work is affected, and sales work is in a state of halt. The lockdown situation has led to the deficiency of human resources. People are not allowed to leave their area and even their homes in some cases. Some parts of the work could be done remotely; however, physical presence is also required to complete the job, which has negatively impacted the outsourcing industry. Although most of the outsourcing companies allowed their employees to work from home, the quality of work has suffered a lot because of unsatisfactory work from home arrangements. This is creating some serious problems for the day to day operations of these outsourcing enterprises. This pandemic came out of nowhere, and no one was expecting it to be that severe. Therefore, the current system was not ready to cater to this challenge adequately. Most of the outsourcing business models are based on effective commutations. Without this, it is difficult for them to carry on the operations. At the same time, due to potential security risks and global economic fluctuations that the epidemic may cause, some contracting companies may cancel the outsourcing sales, which is mainly because of the shutting down of operations by primary companies to which the functioning of outsourcing is concerned. If the primary companies are not getting enough business from the market, they would not be able to utilize the outsourcing services. This has a significant impact on the industry. For some outsourcing companies, especially small and medium-sized companies, their wages and social security account for a large proportion of their operations, their financing channels are limited, and their ability to resist risks is low, and they will face greater pressure on cash flow. In addition, from the perspective of consumption, the epidemic has also had certain adverse effects on the consumer psychology and behavior of consumers at home and abroad. This also increases the difficulty of sales to a certain extent. Therefore, the epidemic will have a greater impact on sales outsourcing in the short term, and the year-on-year growth rate may decline significantly. |
In long term | However, crises are often turning points, and companies can consider sales outsourcing as early as possible and outsource their business to professional teams due to its own benefits. First, outsourcing sales services are cost-efficient. COVID-19 has taken an enormous financial toll on many organizations to various degrees during the COVID-19 pandemic, cutting costs will prove essential to surviving. One way to reduce spending is by outsourcing services. Outsourcing work is far less expensive than hiring in-house employees. In fact, many companies are replacing full-time employees with freelancers and outsourced services to carry them through the pandemic given the lower costs required to retain them. In addition, through sales outsourcing, companies can avoid certain early market risks and sales team building and management expenses, and obtain greater benefits at lower costs, because a great outsourced sales team will comprise experienced sales professionals who have the knowledge and expertise, a deep understanding of making connections and building relationships, and proven sales techniques and strategies in place. Second, outsourcing sales allow people to complete tasks remotely. Much of the workforce around the world has been forced to stay inside given the dangers of exposure to the virus in an office or other workplace setting. Outsourcing providers are accustomed to remote work, given that they often serve clients in different areas and even parts of the world. They know how to communicate and complete projects outside the office, which translates to efficiency and productivity. Third, outsourcing sales allow enterprises to Focus on core business functions. Businesses can’t halt in the face of the pandemic. You need to keep moving and pushing your organization forward. That usually means focusing on the most urgent and pressing tasks, even when encountering enormous pressure and obstacles. But other operations — including non-core functions — can’t be ignored. Therefore, the advantages of outsourcing sales provide ensure the great potential of its future development. Moreover, affected by the epidemic, pharmaceutical research and development, healthcare, online education, and e-commerce platforms will usher in greater development in the short term. In the long term, it will be beneficial to the structural adjustment, transformation and upgrading of sales outsourcing. Therefore, the outsourced sales services have huge potential to see a great growth during the prediction period. |
3 Global Outsourced Sales Service Market by Type in 2024
The global outsourced sales service market is segmented into two primary product types: Online Service and Offline Service.
Online Service
Online sales outsourcing refers to the practice where companies engage specialized online sales service providers to conduct sales activities through digital channels such as the internet and telephone. This type of service leverages digital platforms and tools to reach customers remotely, making it highly scalable and efficient. In 2024, the online service segment achieved a market value of $3,006.45 million USD, accounting for approximately 63.02% of the total outsourced sales service market. This dominant position is attributed to the increasing adoption of digital sales strategies by companies seeking to expand their reach and improve customer engagement through online channels.
Offline Service
Offline sales outsourcing involves companies hiring specialized sales teams to conduct in-person sales activities. This includes activities such as in-store promotions, roadshows, and direct sales interactions with customers. Offline services are particularly valuable for industries that require a personal touch and face-to-face interactions to build trust and close deals. The offline service segment had a market value of $1,764.18 million USD in 2024, representing 36.98% of the total outsourced sales service market. Despite its smaller market share compared to online services, offline sales remain crucial for industries where personal interactions are essential.
However, in terms of growth rates, both segments have shown robust performance. The online service segment had a slightly higher CAGR of 9.28% compared to the offline service segment’s 8.86% from 2021 to 2024. This indicates that while online services are currently the dominant force, offline services are also growing rapidly, driven by the enduring need for personal interactions in certain industries.
Table Global Outsourced Sales Service Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share (%) |
|---|---|---|
Online Service | 3,006.45 | 63.02 |
Offline Service | 1,764.18 | 36.98 |
Total | 4,770.62 | 100.00 |
4 Global Outsourced Sales Service Market by Application in 2024
The global outsourced sales service market is applied across various business segments, primarily categorized into Large Enterprises and SMEs (Small and Medium-sized Enterprises).
Large Enterprises
Large enterprises refer to companies with significant market presence, extensive resources, and complex sales processes. These companies often have annual sales exceeding $100 million and employ multiple sales teams across various regions. Outsourced sales services for large enterprises focus on expanding market reach, optimizing sales processes, and managing complex customer relationships. In 2024, the large enterprises segment achieved a market value of $2,888.61 million USD, accounting for approximately 60.45% of the total outsourced sales service market. This dominant position is attributed to the increasing need for large companies to optimize their sales strategies and leverage specialized external expertise to penetrate new markets and enhance customer engagement.
SMEs
SMEs are smaller companies with limited resources, often in the early stages of development or operating within niche markets. These companies typically face challenges such as limited capital, cash flow constraints, and the need to quickly scale their sales efforts. Outsourced sales services for SMEs focus on providing cost-effective solutions to generate leads, close deals, and expand market presence without significant upfront investment. The SMEs segment had a market value of $1,882.01 million USD in 2024, representing 39.55% of the total outsourced sales service market. Despite its smaller market share compared to large enterprises, SMEs are a crucial segment, especially for outsourced sales providers seeking to offer flexible and affordable solutions.
In terms of growth rates, the SMEs segment had a slightly higher CAGR of 9.31% compared to the large enterprises segment’s 8.99% from 2021 to 2024. This indicates that while large enterprises continue to dominate the market, SMEs are growing at a faster pace, driven by their need for scalable and cost-effective sales solutions.
Table Global Outsourced Sales Service Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share (%) |
|---|---|---|
Large Enterprises | 2,888.61 | 60.55 |
SMEs | 1,882.01 | 39.45 |
Total | 4,770.62 | 100.00 |
5 Global Outsourced Sales Service Market by Region in 2024
The global outsourced sales service market experienced significant growth in 2024, with various regions contributing to its expansion. In that year, the market reached a total value of $4,770.62 million USD, driven by increasing demand for cost-effective and specialized sales solutions across different industries. The market was segmented across five major regions: North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
North America: North America remained the largest regional market for outsourced sales services in 2024, with a total revenue of $1,650.64 million USD, accounting for approximately 34.6% of the global market. The region’s dominance was attributed to its mature economy, high adoption of digital sales strategies, and the presence of numerous large enterprises and SMEs seeking to optimize their sales processes. The United States, in particular, was a significant contributor to the region’s market size, driven by its large consumer base and advanced technological infrastructure.
Europe: Europe was the second-largest regional market, with a total revenue of $1,460.76 million USD in 2024, representing 30.6% of the global market. The region’s market growth was driven by its diverse economy, strong industrial base, and the increasing need for specialized sales services across sectors such as manufacturing, healthcare, and technology. Germany, the UK, and France were key contributors to Europe’s market size, with each country leveraging outsourced sales services to enhance their market reach and sales efficiency.
Asia-Pacific: The Asia-Pacific region emerged as the fastest-growing market in 2024, with a total revenue of $880.18 million USD, accounting for 18.4% of the global market. The region’s growth was fueled by its rapidly developing economies, increasing digital adoption, and the need for scalable sales solutions to support business expansion. China and India were particularly notable, with both countries experiencing significant growth in the adoption of outsourced sales services. The region’s dynamic business environment and expanding middle class provided ample opportunities for outsourced sales providers to penetrate new markets and drive revenue growth.
South America: South America’s outsourced sales service market reached $341.10 million USD in 2024, representing 7.1% of the global market. The region’s growth was driven by its emerging economies, increasing urbanization, and the need for specialized sales solutions to support local businesses. Brazil was the largest contributor to South America’s market size, leveraging outsourced sales services to expand its market presence and enhance customer engagement. Despite facing challenges such as economic volatility and regulatory changes, South America’s market continued to grow, driven by its potential for business expansion and the increasing adoption of digital sales strategies.
Middle East & Africa: The Middle East & Africa region had a total revenue of $437.94 million USD in 2024, accounting for 9.2% of the global market. The region’s market growth was driven by its diverse economies, increasing digital adoption, and the need for specialized sales solutions to support local businesses. Saudi Arabia and the UAE were key contributors to the region’s market size, leveraging outsourced sales services to enhance their market reach and sales efficiency. The region’s growth was also supported by its expanding middle class and increasing investment in technology and infrastructure.
In 2024, North America emerged as the largest regional market for outsourced sales services, driven by its mature economy and high adoption of digital sales strategies. However, the Asia-Pacific region exhibited the fastest growth rate, fueled by its rapidly developing economies and increasing digital adoption. As businesses across the globe continue to seek cost-effective and specialized sales solutions, the outsourced sales service market is expected to experience continued growth, driven by the diverse needs of companies in different regions.
Table Global Outsourced Sales Service Market Size, Region Wise in 2024
Region | Market Size (M USD) | Market Share (%) |
|---|---|---|
North America | 1,650.64 | 34.60 |
Europe | 1,460.76 | 30.62 |
Asia-Pacific | 880.18 | 18.45 |
South America | 341.10 | 7.15 |
Middle East & Africa | 437.94 | 9.18 |
Total | 4,770.62 | 100.00 |
Figure Global Outsourced Sales Service Market Share, Region Wise in 2024
6 Global Outsourced Sales Service Market Top 3 Players
Company Introduction and Business Overview: CPM International is a global leader in outsourced sales services, offering comprehensive solutions for both B2B and B2C markets. Established in 1936, the company has over 80 years of experience in delivering and managing outsourced sales teams. CPM International specializes in field sales, digital marketing, and contact center solutions, providing clients with a wide range of services tailored to their specific needs.
Products Offered:
Field Sales Campaigns: Face-to-face sales interactions to drive brand awareness and sales conversions.
Digital Marketing Solutions: Leveraging digital channels to generate leads and enhance customer engagement.
Contact Center Services: Providing customer support and sales assistance through call centers.
Revenue in 2021: CPM International achieved a revenue of $505.87 million USD, maintaining its position as a leading player in the outsourced sales service market. The company’s success is attributed to its extensive experience, robust sales network, and ability to adapt to changing market dynamics.
Company Introduction and Business Overview: MarketSource is a global provider of outsourced sales and marketing solutions, specializing in accelerating market entry and optimizing sales processes for its clients. Established in 1975, the company has a strong reputation for delivering scalable and flexible sales solutions across various industries. MarketSource focuses on helping companies expand their market reach, enhance customer engagement, and drive revenue growth.
Products Offered:
Direct Sales: Engaging with customers through in-person interactions to drive sales conversions.
Experiential Marketing: Creating immersive experiences to enhance brand awareness and customer engagement.
Merchandising and Audit Services: Optimizing in-store displays and conducting audits to ensure compliance and effectiveness.
Revenue in 2021: MarketSource achieved a revenue of $278.11 million USD, solidifying its position as a key player in the outsourced sales service market. The company’s growth is driven by its innovative approach to sales and marketing, strong client relationships, and ability to deliver results-driven solutions.
Company Introduction and Business Overview: N3 is a leading provider of outsourced inside sales services, specializing in technology sales. Established in 2004, the company has built a strong reputation for delivering scalable and technology-enabled sales solutions. N3 focuses on helping companies generate new business opportunities, nurture leads, and drive revenue growth through its integrated sales framework.
Products Offered:
Opportunity Identification and Development: Identifying potential customers and developing sales opportunities through targeted outreach.
Lead Nurturing and Conversion: Engaging with prospects to build relationships and convert leads into sales.
Customer Retention and Expansion: Enhancing customer loyalty and driving additional sales through ongoing engagement.
Revenue in 2021: N3 achieved a revenue of $232.77 million USD, reflecting its strong market position and continued growth. The company’s success is attributed to its expertise in technology sales, innovative sales strategies, and ability to deliver results for its clients.
Table Global Outsourced Sales Service Revenue of Top3 Players in 2021
Company | 2021 |
CPM International | 13.98% |
MarketSource | 7.68% |
N3 | 6.43% |