1 Global Sports Bra Market Insight Analysis
The Global Sports Bra market is expected to be valued at USD 14,490.82 million in 2025, with a CAGR of 11.07% from 2025 to 2033.
A sports bra is a bra that provides support to female breasts during physical exercise. Sturdier than typical bras, they minimize breast movement, alleviate discomfort, and reduce potential damage to chest ligaments. Many women wear sports bras to reduce pain, and physical discomfort caused by breast movement during exercise. Some sports bras are designed to be worn as outerwear during exercise such as jogging.
Figure Global Sports Bra Market Size (M USD) and CAGR (2025-2033)
2 Sports Bra Market Growth Drivers and Restraints
Improved health awareness and increased sports participation: As obesity-related issues and sedentary lifestyles pose a growing threat to health worldwide, people are paying more and more attention to staying healthy and actively participating in fitness activities. Sports bras are essential equipment for supporting women’s breasts during exercise, and their demand continues to rise as the number of women participating in sports increases. In China, the country has vigorously promoted the national fitness strategy and issued a series of guiding documents such as the “National Fitness Guide”, which has significantly increased consumers’ enthusiasm for participating in sports, thereby driving the development of the sports bra market.
Increased female spending power and health awareness: In recent years, the group of urban professional women has continued to expand, their spending power has gradually increased, and they have become more concerned about their body management and health. Driven by the dual promotion of health awareness and increased spending on fitness activities, women are more willing to invest in sports equipment such as sports bras, which provides strong support for market growth.
Rising raw material and labor costs: The production of sports bras is highly dependent on raw materials and labor. On the one hand, raw materials account for an important proportion of production costs, and their price increases will directly increase manufacturers’ production costs and compress profit margins. On the other hand, with economic development, global labor prices have generally risen, which has further increased the cost burden of manufacturers and had an adverse impact on the development of the industry.
Product homogeneity and fierce price competition: The global sports bra market has serious product homogeneity, which makes price competition the main means for companies to compete for market share. Fierce price competition has led to a continuous decline in manufacturers’ profit margins, and some companies have even fallen into a vicious cycle of low-price competition, which has seriously hindered the healthy development of the industry.
Product quality and size standard issues: There are a large number of low-priced products made of cheap raw materials on the market. These products are not only of uneven quality, but also have differences in size standards among different brands, which can easily lead consumers to buy inappropriate products. At the same time, some manufacturers are not strict enough in the quality inspection process during the production process, and there are assembly problems. These factors have affected consumers’ purchasing experience and had a negative impact on market development.
3 Technological Innovations in the Sports Bra Market
Fabric innovation improves product performance: Many companies have invested a lot of resources in fabric research and development, and launched fabrics with multiple functions. The Lululemon Athletica brand uses special fabrics that not only absorb moisture and perspiration, but also have good stretch and shape retention, providing consumers with a more comfortable wearing experience. The application of these innovative fabrics improves the functionality and quality of sports bras, meeting consumers’ needs for sports bras in different sports scenarios.
Design innovation enhances user experience: In order to improve the comfort and support of products, companies continue to innovate in the design of sports bras. Some brands increase the stability and comfort of products by improving the details of shoulder straps, back buckles, etc.; some brands have launched seamless sports bras, which reduce friction on the skin and improve wearing comfort. These design innovations have improved user satisfaction with the products.
4 Global Sports Bra Market Size by Type
Light support sports bras are designed for low-impact activities such as yoga, pilates, and barre. These bras prioritize comfort and freedom of movement, making them ideal for activities that do not involve intense physical exertion. By 2025, the light support segment is projected to generate a revenue of 3,847.36 million USD. This segment is expected to grow at a CAGR of 10.61% from 2019 to 2025, reflecting the increasing popularity of low-impact fitness activities among women.
Medium support sports bras offer a closer fit and anti-bounce support, making them suitable for moderate activities such as cycling, hiking, and general workouts. These bras provide a balance between comfort and functionality, catering to a wide range of consumers. The medium support segment is expected to achieve a revenue of 8,315.45 million USD by 2025. This segment is anticipated to grow at a CAGR of 11.29% from 2019 to 2025, driven by the growing demand for versatile and supportive sports bras.
High support sports bras are designed for high-impact activities such as running, HIIT, and soccer. These bras provide built-in shape and limit bounce, ensuring maximum support and comfort during intense physical activities. The high support segment is projected to generate a revenue of 2,328.01 million USD by 2025. This segment is expected to grow at a CAGR of 11.08% from 2019 to 2025, reflecting the increasing participation in high-impact sports and the need for specialized sports bras.
Table Global Sports Bra Market Size by Type in 2025
Type | Market Size (M USD) 2025 |
|---|---|
Light Support | 3847.36 |
Medium Support | 8315.45 |
High Support | 2328.01 |
5 Global Sports Bra Market Size by Application
Specialty stores remain a dominant application channel for sports bras. In 2025, the revenue from sports bras sold through specialty stores is projected to reach 6681.91 million USD. This significant figure reflects the continued preference of consumers for the in – store shopping experience in specialty stores. These stores often offer a wide range of sports bra brands and styles, along with professional sales assistance.
Supermarkets also contribute a considerable portion to the sports bra market revenue. In 2025, the revenue from sports bras in supermarkets is estimated to be 3789.32 million USD. Supermarkets attract customers with their convenience and relatively lower – priced options. They serve as a one – stop – shopping destination for consumers who may pick up a sports bra while doing their regular grocery shopping.
The e – commerce channel has shown remarkable growth potential in the sports bra market. In 2025, the revenue from sports bras sold via e – commerce is expected to be 2867.56 million USD. E – commerce platforms offer consumers the convenience of shopping from home, a vast selection of products from various brands globally, and often attractive prices and promotions.
Table Global Sports Bra Market Size by Application in 2025
Application | Market Size (M USD) 2025 |
|---|---|
Specialty Stores | 6681.91 |
Supermarket | 3789.32 |
E-commerce | 2867.56 |
Others | 1152.03 |
6 Global Sports Bra Market Size by Region
The United States is projected to dominate the sports bra market in 2025, with an estimated revenue of $3,542.32 million USD. This region has consistently shown a strong inclination towards fitness and sports activities, driving the demand for high-performance sports bras. The market in the United States is characterized by a mature consumer base that values both comfort and functionality in sportswear. The steady growth from 2022 to 2025 suggests a stable market with a high potential for further expansion due to increasing fitness trends and the rising awareness of health and wellness.
Germany is expected to reach a market size of $790.95 million USD by 2025. The German market is known for its appreciation of quality and technologically advanced products. The growth in this region can be attributed to the increasing participation of women in sports and the growing demand for specialized sports apparel that offer both support and comfort. Germany’s market also benefits from the presence of several key manufacturers that are constantly innovating and bringing new products to the market, catering to the diverse needs of consumers.
China is projected to have a remarkable market size of $1,692.6 million USD by 2025. The region has shown a rapid increase in the sports bra market, driven by factors such as the growing middle class, increasing disposable incomes, and a significant rise in health consciousness among the population. The Chinese market is particularly dynamic due to the large population base and the increasing participation of women in various sports activities. The market in China is also influenced by the trend towards e-commerce, with a significant sales occurring through online platforms. This region presents a huge potential for growth and is likely to attract more international brands looking to expand their reach.
Figure Global Sports Bra Market Size (M USD) by Region in 2025
7 Global Sports Bra Market Analysis by Major Players
Lululemon Athletica
Company Profile: Lululemon Athletica, often referred to as “lulu,” is a Canadian athletic apparel producer that was founded in 1998. The company started with yoga wear but has since expanded into various types of athletic clothing for different activities.
Business Overview: Lulululemon is renowned for its yoga-inspired athletic wear, including sports bras. The company has a strong global presence with over 500 stores worldwide and a robust online platform. Lululemon focuses on technical fabrics and innovative designs that appeal to health-conscious consumers and fitness enthusiasts.
Product Offered: Lululemon offers a range of sports bras under different categories such as ‘Energy’, ‘Flow Y’, and ‘Free to Be’, each designed for specific levels of activity and support. Their products are known for their use of high-quality, sweat-wicking materials that provide comfort and support during workouts. Lulemon also emphasizes sustainability, with many products made from recycled materials.
Nike
Company Profile: Nike, Inc. is an American multinational corporation that is engaged in the design, development, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Founded in 1964, it has become one of the most recognizable brands in sportswear globally.
Business Overview: Nike is a global leader in athletic apparel, including sports bras. With a strong emphasis on research and development, Nike continuously innovates its products to enhance athletic performance. The company operates through various retail stores, online sales, and partnerships with sports teams and athletes worldwide.
Product Offered: Nike offers a diverse range of sports bras designed for different activities like running, training, and yoga. Their products include the ‘Pro’, ‘Dri-Fit’, and ‘Indy’ series, each tailored to provide specific levels of support and functionality. Nike’s sports bras are known for their durability, comfort, and use of advanced moisture-wicking fabrics that keep the wearer dry during intense activities.
Adidas
Company Profile: Adidas AG is a multinational corporation founded in Germany that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world.
Business Overview: Adidas has a significant presence in the sports bra market, offering products that balance style, comfort, and performance. The company operates globally with a vast network of retail stores and a strong online presence. Adidas is also known for its collaborations with fashion designers and celebrities, which often influence its product lines.
Product Offered: Adidas provides a variety of sports bras including ‘Alphaskin’, ‘Don’t Rest’, and ‘Aeroready’ series. These bras are designed to offer medium to high support, catering to a wide range of activities from gym workouts to high-impact sports. Adidas focuses on using innovative materials that provide both support and breathability, ensuring that their sports bras are suitable for various levels of physical exertion.