1 Global Household Cleaning Products Market Size (Value) and CAGR (2024-2033)
In 2024, the global Household Cleaning Products market was valued at USD 123.86 million, with a CAGR of 3.08% from 2024 to 2033.
The definition of Household Cleaning Products extends beyond traditional cleaning agents. It includes a variety of specialized items such as fabric softeners, stain removers, disinfectants, and multi-purpose cleaners. These products are designed to meet the diverse cleaning needs of consumers, from laundry and dishwashing to surface and bathroom cleaning.
Figure Global Household Cleaning Products Market Size (M USD) and CAGR 2024-2033
2 Household Cleaning Products Market Drivers
The Household Cleaning Products market has experienced steady growth over the past few years, driven by several key factors. One of the primary drivers is the increasing awareness of hygiene and cleanliness among consumers. With the growing emphasis on maintaining a healthy and hygienic living environment, the demand for effective and reliable cleaning products has surged. This trend is particularly evident in urban areas where busy lifestyles necessitate the use of convenient and efficient cleaning solutions.
Another significant driver is the diversification of distribution channels. The rapid development of e-commerce platforms has made it easier for consumers to access a wide range of cleaning products from the comfort of their homes. Online shopping offers convenience, a broader selection, and often competitive pricing, which has encouraged more consumers to purchase cleaning products online. This shift in consumer behavior has led to an increase in the overall market size.
Product innovation and portfolio expansion have also played a crucial role in driving market growth. Manufacturers are continuously investing in research and development to create new and improved cleaning products. This includes the development of eco-friendly and biodegradable solutions, which appeal to environmentally conscious consumers.
3 Household Cleaning Products Market Restraints
The Household Cleaning Products market, despite its growth potential, faces several challenges and restraints that could impact its future development. One of the most significant challenges is the increasing regulatory scrutiny. Governments are imposing stricter regulations on the use of certain chemicals in cleaning products to protect the environment and consumer health. This has forced manufacturers to invest in new formulations and raw materials, which can increase production costs and complicate the product development process.
Another challenge is the need for consumer education. Many cleaning products contain chemicals that can be harmful if not used or stored correctly. Manufacturers must invest in educating consumers about the proper use and storage of these products to prevent accidents and adverse health effects. This requires clear and comprehensive labeling, as well as ongoing efforts to raise awareness through marketing and public relations campaigns.
4 Global Household Cleaning Products Market Size by Type in 2024
Fabric Washing Products are the largest segment in the Household Cleaning Products market. These products include detergents (both powder and liquid), fabric softeners, bleach, stain removers, and optical brighteners. In 2024, the Fabric Washing Products segment is expected to account for 83.70 billion USD of the total market value. This segment’s dominance is attributed to the essential nature of laundry cleaning in everyday household activities. Consumers require effective and reliable products to keep their clothing clean and fresh, driving the demand for fabric washing solutions.
Dishwashing Products represent another significant portion of the Household Cleaning Products market. These products include dishwashing detergents, which come in various forms such as liquids, gels, powders, and tablets. In 2024, the Dishwashing Products segment is projected to reach a market value of 16.34 billion USD. The growth in this segment is driven by the increasing popularity of dishwashers and the need for effective cleaning solutions to remove food residues and stains.
Table Global Household Cleaning Products Market Size by Type in 2024
Type | Market Size (M USD) 2024 |
Fabric Washing Products | 83.70 |
Dishwashing Products | 16.34 |
Other Products | 23.83 |
5 Global Household Cleaning Products Market Size by Application in 2024
Non-online Sales represent the traditional retail channels for Household Cleaning Products. This includes offline brand retail stores, home product stores, large and small supermarkets, and convenience stores. In 2024, Non-online Sales are expected to account for 105.72 billion USD of the total market value. This segment continues to dominate due to the convenience and immediacy of in-store shopping. Consumers often prefer to purchase cleaning products in person, allowing them to see and compare products directly.
Online Sales have been growing rapidly due to the convenience and variety offered by e-commerce platforms. In 2024, the Online Sales segment is projected to reach 18.15 billion USD. The growth in this segment is driven by the increasing penetration of the internet and the rise of e-commerce platforms that offer a wide range of cleaning products at competitive prices. Online shopping provides consumers with the convenience of home delivery, the ability to read reviews, and the option to compare prices easily.
Table Global Household Cleaning Products Market Size by Application in 2024
Application | Market Size (M USD) 2024 |
Non-online Sales | 105.72 |
Online Sales | 18.15 |
6 Global Household Cleaning Products Market Size by Region in 2024
North America is a major market for Household Cleaning Products, driven by high consumer awareness of hygiene and the availability of advanced cleaning solutions. In 2024, the North America market is projected to reach 25.35 billion USD. The United States and Canada are the primary markets in this region, with consumers often preferring high-quality and eco-friendly products. The market in North America is characterized by strong brand loyalty and a high level of product innovation.
Europe is the largest market for Household Cleaning Products, driven by the region’s diverse economies and high demand for cleaning solutions. In 2024, the Europe market is projected to reach 35.81 billion USD. Western European countries such as Germany, France, and the United Kingdom are major markets, with consumers often preferring multi-purpose and specialized cleaning products.
China is a rapidly growing market for Household Cleaning Products, driven by increasing urbanization and rising disposable incomes. In 2024, the China market is projected to reach 31.25 billion USD. The market in China is characterized by a growing demand for eco-friendly and efficient cleaning solutions. Consumers in China are increasingly aware of the importance of hygiene and are willing to invest in high-quality cleaning products.
Figure Global Household Cleaning Products Market Size by Region in 2024
7 Major Players in Global Household Cleaning Products Market
7.1 Procter & Gamble (P&G)
Company Profile: Procter & Gamble, established in 1837, is a global leader in consumer goods. Headquartered in Cincinnati, Ohio, P&G operates worldwide, offering a diverse range of products across multiple categories, including household cleaning, personal care, and health care. The company is known for its strong brands such as Tide, Ariel, and Downy.
Business Overview: P&G’s business is structured around several key segments, including fabric and home care, beauty and grooming, health care, and baby, feminine, and family care. The company’s household cleaning products are sold through various channels, including mass merchandisers, grocery stores, and online platforms. P&G is committed to sustainability and innovation, continuously developing eco-friendly and efficient cleaning solutions.
Service Introduction: P&G’s household cleaning products include Tide® HE Liquid Laundry Detergent, which is phosphate-free and biodegradable, making it safe for septic systems. The product is designed for high-efficiency machines and offers excellent cleaning performance. In the most recent year, P&G’s revenue from household cleaning products was 21.352 billion USD, with a gross margin of 48.71%.
7.2 Unilever
Company Profile: Unilever, founded in 1929, is a multinational company headquartered in London, United Kingdom. The company operates in over 190 countries, offering a wide range of consumer products, including food, beverages, personal care, and household cleaning solutions. Unilever is known for its strong brands such as Surf, Omo, and Cif.
Business Overview: Unilever’s business is organized into three main categories: Beauty & Personal Care, Home Care, and Foods & Refreshments. The company’s household cleaning products are sold through various channels, including supermarkets, grocery stores, and online platforms. Unilever is committed to sustainability and social responsibility, aiming to reduce its environmental impact and improve the well-being of consumers.
Service Introduction: Unilever’s household cleaning products include Surf Lavender & Spring Jasmine Powder Detergent, which offers a soothing floral fragrance and excellent cleaning performance. The product is available in various formats, including capsules and liquid detergents. In the most recent year, Unilever’s revenue from household cleaning products was 11.517 billion USD, with a gross margin of 44.13%.
7.3 S.C. Johnson & Son, Inc.
Company Profile: S.C. Johnson & Son, Inc., established in 1886, is a family-owned company headquartered in Racine, Wisconsin, USA. The company is known for its diverse range of consumer products, including household cleaning, air care, pest control, and home storage solutions. S.C. Johnson & Son, Inc. operates globally and is committed to sustainability and environmental responsibility.
Business Overview: S.C. Johnson & Son, Inc.’s business is structured around several key segments, including household cleaning, air care, and pest control. The company’s products are sold through various channels, including supermarkets, grocery stores, and online platforms. S.C. Johnson & Son, Inc. is known for its innovative and eco-friendly products, aiming to provide consumers with effective and sustainable cleaning solutions.
Service Introduction: S.C. Johnson & Son, Inc.’s household cleaning products include Shout® Triple-Acting, which is designed to cling to fabric stains, penetrate quickly, and lift stains off the fabric. The product is safe for all colorfast washables and works in all water temperatures. In the most recent year, S.C. Johnson & Son, Inc.’s revenue from household cleaning products was 7.186 billion USD, with a gross margin of 63.41%.