1 Global Mom and Baby Products Market Insight Analysis
The global Mom and Baby Products market is valued at USD 587,214 million in 2024, with a CAGR of 3.71% from 2024 to 2033.
Mom and baby products are products designed with the concept of comfort and care for mothers and babies. Every new baby needs a few essentials to keep them healthy and happy. Unfamiliar environments can cause harm to your child’s delicate skin, so it is extremely important to take care of it with special mom and baby products. At the same time, novice mothers need to maintain and repair their postpartum bodies and well-designed smart products will make life easier for novice parents. Common mother and baby products include baby clothing, baby food, breast pumps, baby travel products, feminine and baby care products, and more.
Figure Global Mom and Baby Products Market Size (M USD) and CAGR (2024-2033)
2 Mom and Baby Products Market Growth Drivers and Restraints
Upgrading of consumer demand: With the improvement of people’s living standards and the change of parenting concepts, consumers’ demand for maternal and infant products has become increasingly diversified and high-end. On the one hand, parents’ attention to infant health and care has continued to increase, prompting an increase in demand for organic, safe, and high-quality maternal and infant products.
For example, organic baby food and chemical-free baby skin care products are very popular, which stems from parents’ high attention to baby food safety and skin health. On the other hand, the number of working women has increased, and the demand for convenient and efficient maternal and infant products has increased. The market demand for products such as easy-to-carry baby food and electric breast pumps continues to rise.
Channel expansion: The popularization of the Internet and the development of e-commerce have opened up new sales channels for the maternal and infant product market. The convenience of online shopping, such as rich product selection, convenient payment methods, and fast logistics and delivery, has attracted many consumers.
Take Amazon, Taobao and other e-commerce platforms as examples. They provide a broad sales space for maternal and infant products, enabling consumers to easily purchase maternal and infant products from all over the world. At the same time, traditional channels such as offline maternal and infant specialty stores and supermarkets are also constantly optimizing services and product categories, and the online and offline integration model has further promoted market growth.
Demographic factors and policy support: In some regions, population growth and policies encouraging childbirth have brought new opportunities to the maternal and infant products market. For example, in order to increase the fertility rate, some countries or regions have introduced policies such as fertility subsidies and tax incentives, which have stimulated the desire to have children to a certain extent, increased the number of newborns, and thus expanded the consumer group of maternal and infant products, promoting the development of the market.
Fierce competition and market chaos: The entry threshold of the maternal and infant products industry is relatively low, resulting in a large number of companies in the market with uneven scales. This fierce competition environment has caused a series of problems, such as serious product homogeneity and frequent price wars. Some companies even participate in competition through unfair means and produce and sell counterfeit and shoddy products. These phenomena not only harm the interests of consumers, but also affect the reputation and healthy development of the entire industry, making consumers more cautious when purchasing products, which has a certain inhibitory effect on market growth.
Funding and regulatory pressure: Enterprises face great financial pressure in the process of development. To build a large-scale maternal and infant product enterprise, it is necessary to invest a lot of money in marketing network construction, e-commerce platform upgrades and digital platform construction, and at the same time, expanding sales scale also requires sufficient working capital for inventory.
In addition, the government’s supervision of maternal and infant products is becoming increasingly strict, and numerous regulations have been introduced to ensure the safety and environmental protection of products. Companies need to invest more costs in product research and development, clinical trials, etc., which puts higher demands on the financial strength of companies, restricts the development of some companies, and thus affects the overall growth rate of the market.
3 Technological Innovations in the Mom and Baby Products Market
Intelligent product upgrade: With the continuous advancement of science and technology, the field of maternal and infant products has ushered in intelligent changes. Products such as smart baby monitors, smart milk warmers, and smart breast pumps continue to emerge.
For example, Owlet Smart Sock Baby Monitor can monitor the baby’s heart rate, blood oxygen and other health data in real time, and synchronize the information to the parents’ mobile phones, so that parents can understand the baby’s health status at any time; the smart milk warmer can accurately control the water temperature to ensure that the temperature of the milk powder is appropriate, which provides great convenience for parents. These smart products meet the needs of modern parents for technological parenting and enhance the added value and market competitiveness of products.
Food technology innovation: In the field of infant food, technological innovation is mainly reflected in the optimization of nutritional formulas. In order to meet the nutritional needs of infants at different stages, companies have developed a variety of products rich in special nutrients. For example, infant milk powder and complementary foods containing nutrients such as iron, folic acid, and DHA are helpful for the physical and brain development of infants. At the same time, new production technologies have also improved the safety and quality stability of infant food, making parents more at ease.
Expanding markets and product lines: Companies achieve resource integration through mergers and acquisitions and reorganizations to expand market share and product lines. For example, Neotech Products acquired Laally Bridge, incorporating innovative breastfeeding aids into its product portfolio. Leveraging its own production and sales advantages, it was able to promote the product in more hospitals and markets, expanding its market share in the field of maternal and infant feeding products. Another example is Kids2’s acquisition of Baby Dream Machine, which integrated its unique baby sleep product technology, enriched its product line in the field of baby sleep, and enhanced its competitiveness in this market segment.
Strengthening regional influence: Some companies strengthen their influence in specific regions through mergers and acquisitions. BabyChakra, a subsidiary of Good Glamm Group, acquired Tinystep and used Tinystep’s content and social resources in the regional market to rapidly expand its local user base and brand influence, further consolidating its position in the regional maternal and infant market. These mergers and acquisitions and restructuring activities have promoted the optimal allocation of resources, promoted the centralized development of the industry, enabled companies to better cope with market competition, and brought new development patterns and opportunities to the market.
4 Global Mom and Baby Products Market Size by Type
In 2024, the revenue from mom – related products is projected to reach 168904 million US dollars. This includes a wide range of items such as maternity clothing, prenatal and postnatal care products, and beauty and wellness products tailored for moms. These products cater to the unique needs of women during pregnancy and the postpartum period, addressing aspects like comfort, health, and self – care.
On the other hand, products for babies generate a higher revenue stream. In 2024, the revenue from baby – related products is estimated at 418310 million US dollars. This encompasses a vast array of items including baby food, diapers, clothing, toys, and nursery equipment. The high demand for baby products is driven by factors such as the growing global birth rate in some regions and the increasing emphasis on providing the best care and development opportunities for infants.
When considering the market share, in 2024, mom – related products held a share of 28.76% of the total global mom and baby products market revenue. Although this share is relatively smaller compared to baby – related products, it has been steadily increasing over the years, indicating a growing market demand for products specifically designed for moms. Baby – related products, on the other hand, commanded a market share of 71.24% in 2024. Despite a slight decline in the share over the forecast period, baby products still dominate the market due to their essential nature and the large consumer base of infants.
Table Global Mom and Baby Products Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Mom | 168904 | 28.76% |
Baby | 418310 | 71.24% |
5 Global Mom and Baby Products Market Size by Application
In terms of market revenue, the total consumption value of the global mom and baby products market in 2024 is projected to reach 587214 million US dollars. Among this, online stores contribute a significant portion. The consumption value of mom and baby products sold through online stores in 2024 is estimated to be 184805 million US dollars. This substantial figure reflects the growing preference of consumers for the convenience and wide – ranging product selection that online shopping offers.
On the other hand, offline stores still hold a large share of the market, with a consumption value of 402409 million US dollars in 2024. Offline stores, including supermarkets, specialized mom and baby product stores, etc., continue to be important channels, especially for consumers who prefer to physically examine products before purchasing.
When it comes to market share, online stores accounted for 31.47% of the global mom and baby products consumption value market in 2024. This percentage has been steadily increasing over the years, indicating a growing trend of digital – first shopping behavior among consumers in this market segment. In contrast, offline stores held a 68.53% market share in 2024. Although this share has been gradually declining, offline stores still dominate the market. This can be attributed to factors such as immediate product availability, the ability to get in – person customer service, and the trust some consumers have in traditional shopping experiences.
Table Global Mom and Baby Products Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Online Stores | 184805 | 31.47% |
Offline Stores | 402409 | 68.53% |
6 Global Mom and Baby Products Market Size by Region
The United States is projected to have a substantial market size in 2024, reaching approximately $104,730 million. This represents a notable increase from previous years, reflecting the country’s robust economy and the growing demand for high-quality mom and baby products. The U.S. market has been consistently expanding due to a combination of factors including a rising birth rate, increased disposable income, and a strong emphasis on child safety and health.
The market is also influenced by the availability of a wide range of products, from baby care essentials to sophisticated baby gear and accessories. The steady growth in this region is expected to continue, supported by ongoing advancements in product innovation and an expanding consumer base that values quality and safety.
Europe is anticipated to lead the global market in 2024 with a projected revenue of around $141,121 million. The European market’s growth can be attributed to several key factors, including a well-established market for baby products, a high standard of living, and a consumer base that is increasingly health-conscious. The region’s diverse demographic, with a mix of developed and developing countries, contributes to varied product demands.
Additionally, the presence of numerous international brands and a strong retail infrastructure further bolsters the market’s growth. Europe’s market is also characterized by a focus on sustainability and eco-friendly products, aligning with the increasing global trend towards environmentally responsible consumption.
China is projected to have a significant market size in 2024, with revenues reaching approximately $135,986 million. The Chinese market’s growth is driven by a large and growing middle class, a rising birth rate, and increasing consumer spending power. The country’s vast population base and rapid urbanization contribute to the expanding demand for mom and baby products. Additionally, the Chinese government’s policies supporting family planning and childbearing have further fueled market growth. The market in China is also characterized by a preference for high-quality, affordable products, and a growing trend towards online shopping, which has been accelerated by the COVID-19 pandemic.
Figure Global Mom and Baby Products Market Size (M USD) by Region in 2024
7 Global Mom and Baby Products Market Analysis by Major Players
Procter & Gamble
Company Profile: Procter & Gamble, established in 1837 and headquartered in the USA, is a multinational consumer goods corporation known for its wide range of products.
Business Overview: P&G is a leading manufacturer and marketer of fast-moving consumer goods, including baby wipes, diapers, and paper towels. They sell their products through various channels such as grocery stores, online platforms, pharmacies, and department stores.
Product Offered: P&G’s mom and baby products include the renowned Pampers® swaddlers™, known for their leak protection and skin care features like the Lockaway channels™ and Breathefree liner™.
2023 Revenue and Gross Margin: In 2023, Procter & Gamble generated a revenue of $14,216 million with a gross margin of 48.35%, reflecting its strong market performance and product quality.
Nestle S.A
Company Profile: Nestle S.A, founded in 1866 and based in Switzerland, is a global leader in nutrition, health, and wellness with a broad portfolio of food and beverage products.
Business Overview: Nestle operates worldwide, offering products such as baby food, water, cereals, and pharmaceuticals. It serves various segments including Zone North America, Zone Europe, and Nespresso.
Product Offered: Nestle’s mom and baby products include the Nido brand, which provides milk-based products with vitamins A & D, supporting children’s growth and development.
2023 Revenue and Gross Margin: Nestle S.A achieved a revenue of $8,570 million in 2023 with a gross margin of 53.68%, indicating its robust financial health and effective cost management.
Danone S.A.
Company Profile: Danone S.A., established in 1919 and headquartered in France, is a multinational corporation that focuses on food products and is known for its diverse health-focused portfolio.
Business Overview: Danone operates globally, with a focus on essential dairy and plant-based products, early life nutrition, medical nutrition, and waters. It meets consumer needs through purpose-led brands.
Product Offered: Danone’s mom and baby products include NEOCATE® Syneo® Infant, a hypoallergenic formula with prebiotics and probiotics designed for food-allergic infants.
2023 Revenue and Gross Margin: Danone S.A. recorded a revenue of $7,026 million in 2023 with a gross margin of 51.35%, showcasing its commitment to quality and innovation in the mom and baby products sector.