1 Global Digital-Out-Of-Home (DOOH) Market Size (Revenue) and CAGR (2024-2033)
Global Digital-Out-Of-Home (DOOH) market generated revenue of USD 16645.14 Million in 2024 and is projected to grow at an estimated CAGR of 10.0% through 2033.
The Digital-Out-Of-Home market is currently in a phase of significant growth, driven by technological advancements, shifts in consumer behavior, and the demand for more efficient and targeted advertising methods from advertisers. The market’s ability to offer dynamic, interactive, and highly visible advertising content is particularly appealing in public spaces with high foot traffic, such as shopping centers, transportation hubs, and along streets.
The transition from traditional static billboards to digital, programmatic advertising displays is a key trend in the Digital-Out-Of-Home market, enhancing the attractiveness and interactivity of ads and providing advertisers with more flexible placement options and precise audience targeting. Additionally, as the global economy recovers and grows, businesses are increasing their spending on advertising and brand promotion, further fueling the expansion of the Digital-Out-Of-Home market.
In summary, the Digital-Out-Of-Home market is experiencing rapid development and is expected to maintain a steady growth trajectory in the coming years. Market participants need to closely monitor changes in technology, consumer preferences, and the macroeconomic environment to seize market opportunities and address potential challenges.
Figure Global Digital-Out-Of-Home (DOOH) Market Size (M USD) Outlook (2024-2033)
2 Digital-Out-Of-Home (DOOH) Industry Technology Status and Trends
At present, DOOH is mainly divided into LCD (liquid-crystal display) advertising and LED (light-emitting diode) advertising based on different carriers. LCD advertising players refer to advertisements played by playback terminals made of liquid crystal panels. Similarly, LED advertising playback terminals use display screens made of diode light-emitting technology. Compared with LED, LCD has its own advantages and disadvantages. LCD has a higher resolution and can play pictures, videos, and text more clearly, but it has poor windproof and explosion-proof properties, so it is not suitable for display in the open air and is mostly used in indoor places such as buildings and shopping malls. LEDs have poor resolution, so they are not suitable for close viewing and are mostly used in open spaces such as squares and exterior walls. LCDs are more expensive than LEDs of the same size, and LEDs have a longer service life than LCDs and consume 50% less energy than LCDs. Therefore, LEDs are more suitable for use as giant advertising screens.
In the future, with the development of technology, Digital-Out-Of-Home’s display technology will continue to be optimized:
- High resolution: With the continuous development of LED display technology, high resolution has become the standard for the new generation of outdoor LED displays. High resolution can present clearer and more detailed images and video content, improving the visual effect of advertisements.
- Curved surface design: Curved outdoor LED displays are gradually becoming popular. Compared with traditional flat displays, curved displays are more visually appealing, can provide a wider visual range, and can adapt to different scene needs.
- Ultra-narrow bezels: The bezel width of outdoor LED displays continues to decrease, achieving a higher screen-to-body ratio. This feature allows multiple displays to be seamlessly spliced to form a larger screen wall, further enhancing the visual impact of advertising.
Naked-eye 3D: Naked-eye 3D display advertising is a form of advertising that can present a three-dimensional effect without the need for special glasses or equipment. It uses naked-eye 3D technology to display realistic three-dimensional images or videos on a flat screen.
3 Global Digital-Out-Of-Home (DOOH) Market by Type in 2024
The Digital Out-of-Home (DOOH) market is a diverse landscape, with various types of media formats catering to different advertising needs. In 2024, the global DOOH market is expected to demonstrate a significant presence, with each type playing a crucial role in the ecosystem. Here’s a breakdown of the market size and share for each type:
Billboards: Traditional yet impactful, billboards continue to dominate the DOOH market. With a market value of $9.3 billion, they account for approximately 55.87% of the total market share. Their large format and strategic placements make them a preferred choice for brands seeking high visibility.
Transit: Transit advertising, valued at $4.96 billion, captures 29.81% of the market share. This type includes digital screens in buses, trains, airports, and other public transportation hubs, offering advertisers the opportunity to reach commuters and travelers.
Street Furniture: With a market value of $1.46 billion, street furniture claims 8.80% of the market share. This type encompasses advertising spaces on public benches, bus shelters, and other urban fixtures, providing advertisers with a more localized approach.
Others: Emerging formats such as digital place-based media and interactive screens make up the remaining 5.53% of the market, with a value of $0.92 billion. These formats are gaining traction for their ability to offer interactive and targeted advertising solutions.
The diversity of DOOH types reflects the evolving demands of advertisers and the growing sophistication of digital advertising technologies. As the market continues to expand, these types are expected to further refine their roles in the global advertising landscape.
Table Global Digital-Out-Of-Home (DOOH) Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share (%) |
|---|---|---|
Billboard | 9,300.07 | 55.87 |
Transit | 4,961.15 | 29.81 |
Street Furniture | 1,464.13 | 8.80 |
Others | 919.79 | 5.53 |
Figure Global Digital-Out-Of-Home (DOOH) Value Market Share by Type in 2024
4 Global Digital-Out-Of-Home (DOOH) Market by Application in 2024
The applications of Digital Out-of-Home (DOOH) advertising are vast, each serving a distinct purpose and audience. In 2024, the global DOOH market is segmented into indoor and outdoor applications, with specific market sizes and shares:
Indoor: Indoor DOOH advertising, valued at $5.35 billion, holds a market share of 32.14%. This application is prevalent in shopping malls, office buildings, and other enclosed public spaces, offering advertisers the chance to target consumers in a more controlled environment.
Outdoor: With a market value of $11.3 billion, outdoor DOOH captures the majority of the market with a 67.86% share. This application includes billboards, street furniture, and transit ads, reaching consumers in open public spaces and during their daily commutes.
The distinction between indoor and outdoor applications is significant, as it reflects the strategic placement of ads to maximize exposure and engagement. Indoor applications tend to offer more targeted advertising, while outdoor applications reach a broader audience. As technology advances, these applications are becoming more integrated, providing advertisers with smarter and more effective ways to connect with their audience.
Table Global Digital-Out-Of-Home (DOOH) Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share (%) |
|---|---|---|
Indoor | 5,349.49 | 32.14 |
Outdoor | 11,295.65 | 67.86 |
5 Global Digital-Out-Of-Home (DOOH) Market by Region in 2024
The global Digital Out-of-Home (DOOH) market is a mosaic of regional dynamics, each contributing to the overall market size and growth. In 2024, the market is segmented as follows:
North America: With a market value of $5.13 billion, North America accounts for 30.84% of the global DOOH market. The region’s mature advertising market and high digital penetration contribute to its significant share.
European Union: The European market, valued at $2.42 billion, holds a 14.54% share. The region’s diverse cultural landscape and integrated market offer unique opportunities for advertisers.
Asia-Pacific: This region is projected to have a market value of $6.85 billion, capturing 41.12% of the global market. The rapid economic growth and urbanization in countries like China and India are driving this region’s market growth.
South America: With a market value of $0.41 billion, South America represents 2.49% of the global market. The region is seeing increasing investment in digital advertising infrastructure.
Middle East & Africa: This region has a market value of $0.33 billion, accounting for 1.97% of the global market. While smaller, it is witnessing growth due to technological advancements and market modernization.
The regional breakdown of the DOOH market highlights the global reach and impact of digital advertising. Each region presents distinct opportunities and challenges, and understanding these dynamics is crucial for advertisers looking to expand their global footprint. As the DOOH market continues to evolve, regional-specific strategies will play a pivotal role in capturing market share and achieving advertising success.
Table Global Digital-Out-Of-Home (DOOH) Market Size and Share by Region in 2024
Region | Market Size (M USD) | Market Share (%) |
|---|---|---|
North America | 5,133.26 | 30.84 |
European Union | 2,420.83 | 14.54 |
Asia-Pacific | 6,845.25 | 41.12 |
South America | 413.93 | 2.49 |
Middle East & Africa | 327.93 | 1.97 |
Figure Global Digital-Out-Of-Home (DOOH) Value Market Share by Region in 2024
6 Global Digital-Out-Of-Home (DOOH) Market Top 3 Players
JCDecaux, established in 1964, is a globally recognized leader in outdoor advertising, with a presence in over 80 countries and a network exceeding 1 million billboards. The company specializes in street furniture, transport advertising, and billboard advertising, offering innovative and engaging brand communication solutions. JCDecaux is committed to digitizing more outdoor spaces, enhancing the medium’s responsiveness and flexibility. In 2024, JCDecaux reported a revenue of $1,627.18 million USD, with a gross profit of $730.18 million USD, reflecting a gross margin of 44.87%.
Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., founded in 1901, operates primarily in the United States, Singapore, Europe, and Latin America. The company provides out-of-home display advertising services, including digital billboards, posters, panels, wallscapes, and mobile advertising. Clear Channel is known for its programmatic advertising capabilities, offering flexibility and speed in the digital out-of-home space. For the year 2024, Clear Channel Outdoor Holdings, Inc. achieved a revenue of $1,142.47 million USD, with a gross profit of $526.35 million USD, resulting in a gross margin of 46.07%.
OUTFRONT Media, established in 1938, is a major player in the DOOH advertising space, primarily operating in the United States. The company offers a range of digital out-of-home advertising media, including LED billboards and digital street furniture, allowing for dynamic and contextual relevance in brand messaging. OUTFRONT Media is recognized for its advanced capabilities, digital direct ad server, and programmatic offerings. In 2024, OUTFRONT Media reported a revenue of $726.38 million USD, with a gross profit of $331.17 million USD, indicating a gross margin of 45.59%.
Table Digital-Out-Of-Home (DOOH) Value Market Share by Top 3 Player in 2024
| 2024 |
JCDecaux | 9.78% |
Clear Channel Outdoor Holdings, Inc. | 6.86% |
OUTFRONT Media | 4.36% |
