1 Global Eyelash Growth Serums Market Insight Analysis
In 2024, the global Eyelash Growth Serums Market generated a revenue of $498.89 million USD, the market for Eyelash Growth Serums Market is expected to exhibit a CAGR of 7.16% from 2024 to 2033.
Eyelash Growth Serums are treatments that promise healthier, fuller lashes by using various ingredients, help grow new lashes, and add thickness, length, and density. These serums are generally available in a liquid or gel solution formula, applied along the upper lash line or through the length of the lashes. Common ingredients in lash growth serums include prostaglandin analogs, hyaluronic acid, panthenol, biotin (vitamin B7), pumpkin seed extract, peptides, and castor oil.
Figure Global Eyelash Growth Serums Market Size (M USD) and CAGR (2024-2033)
2 Eyelash Growth Serums Market Growth Drivers and Restraints
The growth of the eyelash growth serum market is influenced by several factors. The major driver is the rising awareness about personal grooming and beauty, especially among women. The rise of natural and organic products is another factor driving the market growth as consumers prefer products with fewer synthetic ingredients. Moreover, the availability of personalized beauty solutions and the integration of technology in beauty products are opening up new avenues for market expansion.
However, the market faces certain challenges. Side effects of using eyelash growth serums, such as eye irritation and skin discoloration, may deter potential users. Regulatory hurdles and the need for stringent safety testing also limit the growth of the market. Moreover, the market is highly competitive with numerous brands vying for consumers’ attention, which may lead to market saturation and slowing growth rates.
3 Technological Innovations and Mergers in the Eyelash Growth Serums Market
Innovations in the eyelash growth serums market are driven by technological advancements in formulating active ingredients that yield effective results with minimal side effects. The incorporation of peptides, hyaluronic acid, and other nourishing components has improved product efficacy.
Corporate M&A and restructuring activities are also shaping the competitive landscape of the market. For example, Oddity acquired Revela, a Boston-based beauty biotechnology laboratory, to strengthen product R&D. RevitaLash® Advanced Eyelash Conditioner was re-launched in California, ending a 10-year sales ban, marking the beginning of market readjustment and expansion.
4 Global Eyelash Growth Serums Market Size by Type
Natural Ingredients eyelash growth serums are derived from nature, offering a more organic and less processed alternative. This segment includes serums with ingredients such as aloe leaf juice, olive oil, and various plant extracts. In 2024, the natural ingredients segment generated a revenue of $158.95 million, capturing 31.86% of the global market share. This represents a growing consumer trend towards clean beauty and natural products, with an emphasis on health and environmental consciousness.
On the other hand, Synthetic Ingredients are formulated in laboratories, allowing for precise control over the concentration of active ingredients. This segment includes serums with ingredients such as bimatoprost and other synthetic prostaglandin analogs. Synthetic ingredients dominated the market in 2024, with a revenue of $339.94 million, accounting for 68.14% of the global share. The effectiveness and fast-acting nature of synthetic ingredients make them popular among consumers seeking immediate results.
Table Global Eyelash Growth Serums Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Natural Ingredients | 158.95 | 31.86% |
Synthetic Ingredients | 339.94 | 68.14% |
5 Global Eyelash Growth Serums Market Size by Application
The cosmetics store application segment is anticipated to be the largest consumer of eyelash growth serums in 2024. With an estimated consumption of 5315 thousand units, this segment is projected to hold a market share of 39.67%. The appeal of in-store experiences, expert advice, and the ability to test products before purchase contribute to the sustained demand in this segment.
Online sales have emerged as a dominant force in the global eyelash growth serums market. In 2024, this segment is expected to consume 6206 thousand units, capturing a market share of 46.32%. The convenience, wider range of choices, and the ability to compare products online are key factors driving the growth of this segment.
Brand stores are also expected to make a significant contribution to the market in 2024, with an estimated consumption of 1507 thousand units. This segment is projected to have a market share of 11.25%. The appeal of brand stores lies in their ability to provide a curated shopping experience and exclusive product offerings, which resonates with consumers seeking a more personalized and brand-focused interaction.
Table Global Eyelash Growth Serums Market Size and Share by Application in 2024
Application | Sales Volume (K Units) 2024 | Market Share 2024 |
|---|---|---|
Cosmetics Store | 5315 | 39.67% |
Online Sales | 6206 | 46.32% |
Brand Store | 1507 | 11.25% |
Other | 370 | 2.76% |
6 Global Eyelash Growth Serums Market Size by Region
North America continues to dominate the global eyelash growth serums market, with a revenue of $191.60 million in 2024, accounting for 38.40% of the global market share. The United States alone contributes $163.95 million, maintaining its position as the primary revenue generator in the region. The growth rate for North America has been relatively stable, with a slight decrease to 9.18% in 2024, indicating a mature yet robust market.
Europe follows closely, with a market revenue of $151.62 million, claiming 30.39% of the global share. Germany leads the European market with a revenue of $37.48 million, showcasing the country’s strong demand for eyelash growth serums. The overall European market is expected to grow at a rate of 11.08% in 2024, reflecting a dynamic and evolving beauty market.
Asia is emerging as a significant player, with a market revenue of $87.50 million, representing 17.54% of the global share. China is a key contributor to this growth, with a revenue of $26.58 million. The Asian market is anticipated to expand at a growth rate of 12.69% in 2024, suggesting a burgeoning beauty consciousness and a growing middle class with disposable income.
South America and the Middle East & Africa regions, while smaller in comparison, are not to be overlooked. South America’s market revenue stands at $38.75 million, with Brazil contributing significantly with $18.41 million. The region is projected to grow at a rate of 9.71% in 2024. The Middle East & Africa region, with a market revenue of $16.59 million, is also expected to grow, with a 7.20% increase in 2024, highlighting the potential for market expansion in these areas.
The development status of eyelash growth serums varies by region. North America and Europe are more established, with a focus on innovation and brand loyalty. Asia is experiencing rapid growth, driven by a burgeoning middle class and increasing beauty consciousness. South America and the Middle East & Africa are developing markets with significant potential for expansion, as disposable incomes rise and beauty trends gain traction.
Figure Global Eyelash Growth Serums Market Size (M USD) by Region in 2024
7 Global Eyelash Growth Serums Market Analysis by Major Players
7.1 Grande Cosmetics
Company Introduction and Business Overview:
Established in 2008, Grande Cosmetics is a renowned beauty brand founded by Alicia Grande. The company has expanded from its flagship product, GrandeLASH-MD Lash Enhancing Serum, to a comprehensive line of over 40 products, focusing on cosmetics, skin care, and lash enhancement.
Grande Cosmetics operates on a global scale, with a business that encompasses cosmetics, skin care, and beauty supply. The company is recognized for its clinically effective formulas and has garnered over 60 industry awards.
Products:
The flagship product, GrandeLASH-MD, is an ophthalmologist-tested serum that promises longer, thicker, and healthier-looking lashes within 4-6 weeks. The product is powered by a proprietary lash complex and is free from harmful chemicals.
Market Performance in 2024:
Grande Cosmetics led the pack with a revenue of $67.13 million USD, showcasing a consistent growth pattern with a gross margin of 61.72%.
7.2 UKLASH
Company Introduction and Business Overview:
Founded in 2018, UKLASH is a company that offers effective and affordable products for enhancing lashes, brows, and hair. Their range is infused with vitamins, peptides, and strengthening extracts, targeting global consumers.
UKLASH’s business includes cosmetics, eyelash serum, eyebrow serum, eyelash enhancement, eyebrow enhancement, and hair vitamins. The company is headquartered in the UK and distributes its products worldwide.
Products:
UKLASH Lash Growth Serum is an award-winning product that nourishes, conditions, and stimulates lash growth, resulting in longer-looking, healthier, and fuller lashes. It is fortified with Vitamin B5, Green Tea extract, and Myristoyl Pentapeptide-17.
Market Performance in 2024:
UKLASH followed with an impressive revenue of $54.73 million USD, achieving a gross margin of 58.70%.
7.3 RevitaLash
Company Introduction and Business Overview:
RevitaLash Cosmetics, established in 2006, is a worldwide leader in developing advanced lash, brow, and hair beautification products. The brand is available in physician’s offices, spas, salons, and specialty retailers across 70+ countries.
RevitaLash® Cosmetics offers a collection that includes the award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner. The company is headquartered in the USA and has a global market distribution.
Products:
REVITALASH® ADVANCED, an ophthalmologist-developed eyelash serum, enhances the health and beauty of lashes using encapsulated time-release technology. It is designed to be gentle on sensitive eyes and is safe for contact lens wearers.
Market Performance in 2024:
RevitaLash secured the third position with a revenue of $48.21 million USD and a gross margin of 57.32%.
