Industry Chain Analysis and Market Dynamics for Global Inflatable Products Market

8 min read

Updated on 11/27/2024

The production process of inflatable products starts with on-demand design, followed by raw material preparation. Materials are then cut to size and stitched into a unit. After installation and accessory fitting, the product is checked for air leaks. Finally, it is packaged for distribution.

The raw material primarily used in the production of inflatable products is PVC (Polyvinyl Chloride). The suppliers for this material include Protan, a company located in Norway and other suppliers include Sattler PRO-TEX GmbH, based in Germany, Zhejiang Gaia Textile Co., LTD from China, and Herculite, located in the USA.

Raw Material

Suppliers

Contact Information

PVC

Protan

Web: www.protan.com

Tel: +47 32 22 16 00

Add: Postboks 420, Brakerøya 3002 Drammen, Norway Visitors address: Baches vei 1, 3413 Lier, Norway

Sattler PRO-TEX GmbH

Web: protex.sattler.com

Tel: +43 316 4104 560

Add: Sattlerstraße 45A-8077 Gössendorf

Zhejiang Gaia Textile Co., LTD

Web: www.gaiafabric.cn

Tel: +86 13586382332

Add: 111 Xianxia Road, Jianshan New District, Haining City, Zhejiang Province

Herculite

Web: www.herculite.com

Tel: 001-1-717-764-1192

Add: 435 Emigsville, PA 17318 USA

The major distributors involved in the inflatable products market, include Amazon.com, Inc., Alibaba Group, Walmart, and Important Papers. These companies are significant players in the market, facilitating the sale and distribution of inflatable products to consumers and businesses worldwide.

Distributors

Contact Information

Amazon.com, Inc.

Web: http://www.amazon.com

Tel: +206-266-1000

Add: 2111 Seventh Avenue, Seattle, WA 98121, USA

Alibaba Group

Web: http://www.alibaba.com

Tel: 400-600-2688

Add: 699 Wangshang Road, Binjiang District, Hangzhou, China

Walmart

Web: http://www.walmart.com

Tel: 1-800-925-6278

Add: 702 SW 8th St, Bentonville, AR

Important Papers

Web: http://www.importantpapers.com

Tel: 856.751.4644

Add: 130 Ferry Ave, Suite C Camden, NJ 08104

Drivers

Description

The advantages of inflatable products

Inflatable products can provide more diversified, customized, multi-functional play projects, and set different degrees of options. In addition, inflatable products are softer and more colorful, reducing safety risks, enhancing the overall appearance, and making them more attractive. Promotional inflatable products mainly play the role of advertising and promotion. Compared with other forms of advertising, inflatable products have the characteristics of high visibility, rich color, customizable, high durability, convenient storage, and transportation, which also makes inflatable products a low-cost advantage in marketing. Inflatable products can also be expanded to industrial, military, and construction applications. For example, inflatable buildings are easy to transport, can be used for exhibitions, exhibition halls, etc., and inflatable structures are more beautiful and have more internal space, in addition, inflatable buildings can be reused and are more cost-effective and environmentally friendly than other solutions. In short, the significant product advantages of inflatable products are one of the driving factors for their development.

The demand for amusement and theme parks has increased worldwide

According to the downstream application division, theme parks and amusement parks are the main downstream applications of the industry. With the development of the global economy, people’s demand for leisure and entertainment increases, and the worldwide demand for entertainment and theme parks increases, therefore, the growth of downstream demand will promote the development of the inflatable products market. According to the 2022 Annual Global Theme Park Visitor Report jointly released by the TEA Global Theme Entertainment Association and AECOM Infrastructure Consulting Company, consumer demand for outdoor experiences in 2022 has driven the services of the main park business, and its revenue has exceeded the level of 2019. In the Americas, theme parks and water parks recovered strongly, with several short-lived revenues exceeding pre-pandemic levels. The Top 20 water parks in North America received 12.607 million visitors, an increase of 18%. In Asia Pacific, the Top 20 water parks received 13.736 million visitors, an increase of 15%, returning to the 2019 level of 63%, with Hong Kong Disneyland achieving 21% year-on-year growth; In the Europe, Middle East and Africa region, the number of visitors to the Top 20 theme parks in the Europe, Middle East and Africa (EMEA) region in 2022 was 63.361 million, an increase of 75% year-on-year, reaching the 2019 level of 98%; The number of visitors received by the Top 10 water parks was 10.327 million, which doubled year-on-year and returned to 97% of the 2019 level. With the alleviation of the epidemic, people’s demand for outdoor entertainment has been released, which will promote the development of theme parks and amusement parks, and is one of the main driving factors for the development of the industry.

Industry Opportunities

Descriptions

The use of inflatable products for marketing is increasing

As an innovative and effective marketing tool, inflatable advertising products are attracting more and more attention. Companies are using inflatable structures, arches and mascots for promotions, events and brand awareness, thereby boosting market growth. Nowadays, outdoor advertising using inflatable products is a very popular way to raise awareness of target consumers. In open-air advertising, outdoor inflatable ads offer interesting sizes, shapes, forms and colors. For example, large inflatable advertising products can attract large crowds and can also serve as a visual landmark, increasing customer retention and new customer visits to the store. In addition, because inflatable advertising products are easy to transport, install and use, businesses can use travel marketing to place colorful, branded and oversized inflatable advertising products anywhere. In recent years, inflatable advertising products have become very popular at sporting events, and inflatable marketing products such as arches and logos have improved the immersive atmosphere of sporting events. Sports teams can make inflatable versions of their logos, mascots, and iconic superstars. For example, the mascot of the NBA basketball team Phoenix SUNS is a gorilla. Inflatable gorillas can excite fans and add fun to the game. They’re also great for taking pictures. Fans may want to take photos with the mascot to create shareable moments for social media. As a result, inflatable advertising products have evolved from mere event attractions to an important part of store and promotional activities. They are excellent marketing tools in a variety of environments. Their versatility goes beyond events and trade shows to include storefronts and indoor projects. In short, the use of inflatable products for marketing more and more, will promote the growth of industry demand, providing opportunities for the development of the industry.

The popularity of outdoor inflatable sports products

With the increasing popularity of outdoor sports and leisure activities, outdoor sports inflatable products with rapid growth, the growth of market segments will drive the development of the industry. Inflatable sports products provide a safe and convenient solution for setting up temporary sports fields or play areas, appealing to both commercial and personal users. In addition, the growing awareness of health and fitness among individuals is expected to grow the industry. In addition, the popularity of inflatable sports fields provides a safe and flexible space for various sports activities. Compared with traditional stadiums, inflatable stadiums have the advantages of low cost, low energy consumption and fast construction speed, which make them rapidly popular in various regions. Therefore, the popularity of outdoor sports inflatable products will promote the development of the industry and provide new opportunities for the development of the industry.

Industry Limitations

Descriptions

Product security risks

Inflatable products are air or other inflatable items, generally made of PVC. As a result, PVC plastic products may crack, puncture, tear, or weaken over time, and PVC plastic is flammable. In addition, inflatable products have a number of safety risks. Household inflatable amusement products are mainly for family use. Some inflatable toys contain loose small particles, and these products pose a safety risk for young children. For example, after these products are punctured or torn, young children may inhale or swallow the particles, potentially posing safety risks such as suffocation. In addition, due to their lightweight nature, these products, which are designed for home use, can pose a risk of injury if used improperly or in inclement weather conditions. In addition, some inflatable products attract electricity to hold the inflatable equipment, which may pose a risk of electric shock if used continuously. Therefore, for inflatable products, do not overinflate, do not use high-pressure equipment to inflate, do not contact sharp objects, and do not close to the fire source during inflation and use (there is a risk of explosion and fire). Therefore, some of the safety risks of inflatable products have hindered the development of the industry.

The market competition is more fierce

Inflatable products market competition is fierce, with the growth of entertainment, marketing and advertising demand, the demand for inflatable products is also rising. However, the expanding downstream demand not only brings good prospects for products, but also leads to a growing number of industry players. While promoting the expansion of market size, market competition is also increasing, which will adversely affect the average profit level of the industry. For enterprises in the industry, if they cannot continuously improve their technical level, enhance innovation ability, expand production capacity, and improve management efficiency, they may be at a disadvantage in the market competition, resulting in a decline in the company’s product gross profit margin and profitability. Reduce capacity. Therefore, the fierce competition in the market of this industry may affect the further expansion of the market.

Updated on 11/27/2024
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