1 Global No- and Low-Alcoholic Wine Market Sales Volume and CAGR (%) Comparison Analysis by Type (2019-2029)
The global no- and low-alcoholic wine market is experiencing significant growth, with no-alcoholic wine sales increasing from 28,927 thousand units in 2019 to 227,241 thousand units in 2029, at a Compound Annual Growth Rate (CAGR) of 22.89%, and low-alcoholic wine sales growing from 56,606 thousand units to 471,963 thousand units, at a CAGR of 23.62%, leading to an overall market expansion from 85,533 thousand units to 699,204 thousand units, at a CAGR of 23.38% during the period from 2019 to 2029.
Table Global No- and Low-Alcoholic Wine Market Sales Volume (K Units) and CAGR (%) Comparison by Type
| 2019 | 2023 | 2029 | CAGR (2019-2029) |
No-Alcoholic | 28927 | 71465 | 227241 | 22.89% |
Low-Alcoholic | 56606 | 143337 | 471963 | 23.62% |
Total | 85533 | 214802 | 699204 | 23.38% |
Table Types of No- and Low-Alcoholic Wine
Types | Description |
No-Alcoholic | No-Alcoholic is ABV of 0.0. Although these wines are easy to find, most winemakers and suppliers don’t actually think of them as wines. In other words, there’s a tiny amount of alcohol within them. Finding out there’s alcohol in Non-alcoholic drinks can put some people off, especially when they’re trying to abstain from alcohol completely. However, it’s worth putting that into amount into perspective. Some foods and drink contain naturally occurring alcohol with a higher abv. For example, orange juice can contain alcohol up to 0.73%. |
Low-Alcoholic | Low-Alcoholic is made by vacuum distillation, which heats wine to the point where the alcohol is burned, leaving 0.5% or less alcohol volume (ABV). |
2 Global No- and Low-Alcoholic Wine Revenue and Market Share Analysis by Type (2019-2024)
The global revenue for no- and low-alcoholic wine has shown a consistent upward trend from 2019 to 2024. In the no-alcoholic wine segment, revenue has increased from $166.07 million in 2019 to an estimated $631.99 million in 2024, indicating a strong market growth. Similarly, the low-alcoholic wine segment has experienced significant growth, with revenue rising from $331.75 million in 2019 to a projected $1300.70 million in 2024.
This trend suggests that consumers are increasingly seeking options that offer the taste of wine with reduced alcohol content, driving the market’s expansion. The data also implies that the wine industry is adapting to changing consumer tastes by offering a diverse range of products to cater to different preferences.
Table Global No- and Low-Alcoholic Wine Revenue (Million USD) by Type (2019-2024)
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
No-Alcoholic | 166.07 | 198.90 | 256.32 | 390.48 | 492.00 | 631.99 |
Low-Alcoholic | 331.75 | 399.66 | 517.59 | 793.87 | 1007.54 | 1300.70 |
Total | 497.82 | 598.56 | 773.91 | 1184.35 | 1499.54 | 1932.69 |
In the global market for no- and low-alcoholic wine in 2023, low-alcoholic wine holds a dominant position at 67.19%, while no-alcoholic wine accounts for 32.81%.
Figure Global No- and Low-Alcoholic Wine Revenue Market Share by Type in 2023
3 Global No- and Low-Alcoholic Wine Market Price Analysis by Type (2019-2024)
The price of no-alcoholic wine has gradually increased from $5.74 in 2019 to $7.08 in 2024. Similarly, the price of low-alcoholic wine has also risen, starting at $5.86 in 2019 and projected to reach $7.23 by 2024. This indicates a steady growth in pricing for both types of wines, reflecting possible market trends such as inflation, increased production costs, or growing consumer demand.
The average price per unit for both no-alcoholic and low-alcoholic wines has increased from $5.82 in 2019 to an estimated $7.18 by 2024. During this period, low-alcoholic wine has consistently been priced slightly higher than no-alcoholic wine. However, in 2023, there was a slight decrease in price for both categories compared to the previous year, which could be due to various factors such as market adjustments, promotional activities, or temporary changes in supply and demand. Overall, the pricing trend suggests a stable market with a consistent upward trajectory in the average price of no- and low-alcoholic wines.
Table No- and Low-Alcoholic Wine Price (USD/Unit) by Type (2019-2024)
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
No-Alcoholic | 5.74 | 5.84 | 6.14 | 7.14 | 6.88 | 7.08 |
Low-Alcoholic | 5.86 | 5.96 | 6.26 | 7.29 | 7.03 | 7.23 |
Average | 5.82 | 5.92 | 6.22 | 7.24 | 6.98 | 7.18 |
4 No- and Low-Alcoholic Wine Market Sales Volume Comparison Analysis by Application (2019-2029)
The no and low alcohol wine market will experience significant growth across various application segments during the period 2019 to 2029. Sales in liquor stores are expected to increase from 37,400 k units in 2019 to 290,280 k units in 2029 at a CAGR of 22.74%. Convenience stores will also grow from 8,798 k units to 74,499 k units at a CAGR of 23.82%. Supermarkets are expected to increase from 12,276 k units to 76,026 k units at a CAGR of 20.00%. Online stores are expected to experience the most significant growth, from 9,829 k units to 113,053 k units at a CAGR of 27.67%. Restaurant sales will increase from 8,127 k units to 67,298 k units at a CAGR of 23.54%. The “Others” category is also expected to grow from 9,103 thousand units to 78,048 thousand units at a CAGR of 23.97%. Overall, the total market sales are expected to increase from 85,533 thousand units in 2019 to 699,204 thousand units in 2029 at a CAGR of 23.38%.
Table No- and Low-Alcoholic Wine Market Sales Volume (K Units) Comparison by Application (2019-2029)
| 2019 | 2029 | CAGR (2019-2029) |
Liquor Stores | 37400 | 290280 | 22.74% |
Convenience Stores | 8798 | 74499 | 23.82% |
Supermarkets | 12276 | 76026 | 20.00% |
Online Stores | 9829 | 113053 | 27.67% |
Restaurants | 8127 | 67298 | 23.54% |
Others | 9103 | 78048 | 23.97% |
Total | 85533 | 699204 | 23.38% |
Table Application of No- and Low-Alcoholic Wine
Application | Description |
Liquor Stores | Liquor stores are retail shops which sell prepackaged alcoholic beverages, such as beer, wine, and spirits. Each country had different laws and regulations on liquor stores. Most liquor stores sell beer, wine, spirits and flavored malt beverages. Stores in upscale neighborhoods often devote one-third of their retail space or more to wine shelves and displays, and they may hold frequent wine tastings and educational classes. |
Convenience Stores | Convenience Stores refers to a small-scale store with a variety of goods, which sells people’s livelihood-related materials or ready-to-eat foods. Convenience stores usually provide ready-to-eat foods such as lunch boxes, rice balls and sandwiches in the store. Some convenience stores also sell low-alcohol liquor, and these convenience stores generally have liquor sales licenses. |
Supermarkets | A supermarket is a large-scale retail store, which is usually operated in chain. A supermarket is a shop that sells all kinds of goods. Besides the daily necessities, some supermarkets sell fashion. Supermarkets operate in a modern way, striving for efficient logistics and achieving small profits but quick turnover. |
Online Stores | Online Stores is one of the forms of e-commerce, in which consumers use web browsers to directly buy the goods or services they need from sellers on the Internet. With the rapid development of the Internet, more and more Non-Alcoholic Wine merchants have set up their own online stores. |
Restaurants | Restaurants usually have all kinds of wine. Non-Alcoholic Wine is suitable for the elderly, children, pregnant women and so on, so Non-Alcoholic Wine is becoming more and more popular in restaurants. |
5 Global No- and Low-Alcoholic Wine Revenue and Market Share Analysis by Application (2019-2024)
The global revenue for no- and low-alcoholic wine has shown significant growth across various applications from 2019 to 2024. Liquor Stores have seen a rise from $219.29 million in 2019 to an estimated $815.13 million in 2024. Convenience Stores have also experienced growth, increasing from $56.40 million to $236.21 million. Supermarkets have shown a steady increase from $67.50 million to $233.93 million. Online Stores have demonstrated a strong growth trend, rising from $53.86 million to $245.52 million. Restaurants have also seen a rise in revenue from $46.40 million to $188.20 million. The “Others” category has grown from $54.36 million to $213.70 million. The total revenue for the market has increased from $497.82 million in 2019 to an estimated $1932.69 million by 2024.
Table Global No- and Low-Alcoholic Wine Revenue (Million USD) by Application (2019-2024)
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Liquor Stores | 219.29 | 257.17 | 331.18 | 502.73 | 634.48 | 815.13 |
Convenience Stores | 56.40 | 66.65 | 92.47 | 142.31 | 181.72 | 236.21 |
Supermarkets | 67.50 | 74.90 | 113.74 | 162.52 | 191.68 | 233.93 |
Online Stores | 53.86 | 86.53 | 79.05 | 127.10 | 174.68 | 245.52 |
Restaurants | 46.40 | 52.26 | 81.28 | 122.55 | 151.71 | 188.20 |
Others | 54.36 | 61.05 | 76.19 | 127.13 | 165.27 | 213.70 |
Total | 497.82 | 598.56 | 773.91 | 1184.35 | 1499.54 | 1932.69 |
From 2019 to 2024, in the global no- and low-alcoholic wine market across various application segments, liquor stores have consistently held the leading position, with a slight decrease from 44.05% in 2019 to 42.18% in 2024. The market share for convenience stores has also seen a modest increase, growing from 11.33% to 12.22% over the same period. Supermarkets reached a peak in 2021 at 14.70%, but are projected to decline to 12.10% by 2024. Online stores have shown fluctuations, with a notable increase to 14.46% in 2020, followed by a dip, and an expected rise to 12.70% in 2024. The market share for restaurants has seen a slight increase, while the “Others” category has remained relatively stable.
Although liquor stores continue to dominate, there is a significant shift towards online sales, which is expected to grow substantially by 2024. This trend aligns with the broader consumer shift towards e-commerce. Overall, the market is diversifying, with online sales emerging as a key growth area, while traditional channels like liquor stores maintain their importance.
Table Global No- and Low-Alcoholic Wine Revenue Market Share by Application (2019-2024)
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Liquor Stores | 44.05% | 42.96% | 42.79% | 42.45% | 42.31% | 42.18% |
Convenience Stores | 11.33% | 11.14% | 11.95% | 12.02% | 12.12% | 12.22% |
Supermarkets | 13.56% | 12.51% | 14.70% | 13.72% | 12.78% | 12.10% |
Online Stores | 10.82% | 14.46% | 10.21% | 10.73% | 11.65% | 12.70% |
Restaurants | 9.32% | 8.73% | 10.50% | 10.35% | 10.12% | 9.74% |
Others | 10.92% | 10.20% | 9.84% | 10.73% | 11.02% | 11.06% |
Total | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
